Zumba Announces New Label ZML Records at Latin Music Week 2025: ‘Our Music Will Inspire’

Billboard Latin Music Week 2025 is successful afloat swing, kicking disconnected connected Monday (Oct. 20) astatine The Fillmore Miami Beach. On the archetypal time of the conference, execs of manner companies Zumba and BRESH spoke astatine magnitude astir becoming planetary tastemakers and go-to promotional vehicles for artists.

Moderated by Isabela Raygoza, Billboard Español‘s subordinate editor, with panelists Atella, Zumba’s caput of music, and Bröder, DJ and originative manager astatine BRESH, the speech touched connected becoming planetary powerhouses, collaborating with artists and selecting the euphony they play astatine their worldwide events. BRESH launched successful 2016 arsenic The Most Beautiful Party successful the World; present it’s expanded globally, hosting 500 parties with 70 in-house DJs.

Zumba’s Atella besides announced exclusively the motorboat of ZML Records, saying the label’s euphony volition correspond affirmative energy, and hopefully a springboard to motorboat caller artists, songwriters and producers. “Our euphony volition inspire,” Atella said.

Below, find the main takeaways from the 30-minute speech astatine Billboard Latin Music Week 2025.

What elements marque a bully party?

Bröder: What ever makes a enactment amusive is the audience. It’s the astir indispensable thing. Sharing euphony with different idiosyncratic is simply a connection; it’s thing magical. Just being unneurotic and sharing the moment, with an unfastened heart, makes it the cleanable excuse for fun.

Atella: If determination are much than 2 radical feeling the vigor astatine parties oregon Zumba classes, it’s similar being successful a church, you consciousness the vibration, it’s beauteous what euphony tin do.

Global beingness

Atella: In the lawsuit of Zumba, it is successful 180 countries, with 15 cardinal radical dancing Zumba weekly, it’s similar the largest vigor presumption successful the world. I deliberation that’s a beauteous important reach.

Bröder: With much than 500 editions per year, the astir absorbing happening is however euphony and creation transcend connection and religion. It’s beauteous due to the fact that done art, we get to physique bridges that transportation Latin civilization and correspond it successful caller corners of the world.

Humble beginnings

Bröder: It’s been an odyssey, the imagination was ever big. When we named BRESH The Most Beautiful Party successful the World, we aspired to conquer the planet. One of the large challenges, some personally and for the company, was to turn professionally and personally astatine the gait of a task that had a beingness of its own. It began to prime up speed, learning to physique teams.

Atella: It each started successful a gym successful Aventura (in Florida), wherever everything began to summation momentum erstwhile they started selling DVDs successful the aboriginal 2000s, and it became a planetary phenomenon. The astir awesome happening is that we person been portion of important careers specified arsenic Don Omar and Daddy Yankee. We person participated with J. Lo. It’s different model to scope an assemblage that you mightiness not beryllium capable to scope connected a DSP. They’ll say, “I privation to spot the choreography for my favourite song,” and we bash that, we supply data.

Curating Playlists

Bröder: The champion happening volition ever beryllium to beryllium unfastened to learning from each city. What’s happening successful New York, Miami, Barcelona. We person much than 70 DJs astir the world, they spell out, they’re connected societal media, they unrecorded creation successful their bones, they are the barometer successful our case. We anticipation to beryllium a level that elevates art, endowment and civilization successful general.

Atella: We person the privilege of having monthly meetings with astir grounds companies to perceive to euphony agelong earlier it is released, the product, the songs, a period oregon 2 earlier it comes out. Chayanne’s opus “Bailando Bachata” did precise well, and astir 2 months earlier it was released, I told him that opus was large for our choreography. We person a benignant of filter with Zumba endowment arsenic well; it goes done an interior process.

Spanning much than 30 years, Latin Music Week is the single-most important and largest gathering of Latin artists and manufacture executives successful the world. This year’s lawsuit erstwhile again hosts panels, marquee conversations, roundtables, networking and activations, successful summation to its celebrated Billboard En Vivo showcases. 

This year’s star-studded lineup includes Aitana, Alofoke, Anuel AA, Bebeshito, Carlos Vives, Carín León, Danny Ocean, DJ Khaled, Daddy Yankee (DY), Emilia Mernes, Ivy Queen, Gloria ...