1 month ago
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Economic Community of West African States (ECOWAS) younker ambassador, Dr Chinedu Ogwus, has signed a Memorandum of Understanding (MoU) with the European Cultural Centre and the International Society of Diplomats (ISD) to beforehand media Africa taste tourism.
The event, portion of the United Nations World Tourism Day celebrations, convened planetary diplomats, ambassadors, policymakers, manufacture leaders and diaspora influencers to research the intersection of tourism, diplomacy and sustainable development.
It marked a strategical alignment of taste diplomacy and youth-driven transformation.
Chiedu’s beingness underscored the rising interaction of African thought leaders successful leveraging tourism arsenic a instrumentality for economical diversification and planetary engagement.
In his remarks, Ogwus spotlighted the transformative powerfulness of Nollywood and planetary media successful reshaping Nigeria’s planetary narrative.
He said, “Nollywood is much than entertainment—it’s a conveyance for taste diplomacy. By telling authentic Nigerian stories, we tin task our values, creativity, and practice to the world.”
He emphasised the value of planetary media partnerships, noting that collaborations with Hollywood and accrued planetary sum tin elevate Nigeria’s visibility.
“When our stories scope planetary platforms, they invitation the satellite to acquisition Nigeria’s richness—its culture, history, and vibrant spirit,” helium added.
Dr Ogwus besides drew a nonstop nexus betwixt media practice and tourism growth.
“Every film, documentary, oregon broadcast becomes a model into our nation’s soul. A affirmative portrayal tin animate travel, investment, and pride,” helium said.
He advocated for strategical media engagement to presumption Nigeria arsenic a hub for taste tourism and originative system investments. “By reclaiming our communicative and showcasing our achievements, we tin redefine however the satellite sees us,” helium concluded.
Dr Ogwus commended Prof. Edet Bassey Ekpenyong, ISD’s state manager and caput of Mission, for orchestrating the lawsuit and facilitating the MoU.
The two-day summit, themed “Foundations of Tourism and Diaspora Diplomacy” and “Tourism and Sustainable Transformation,” featured a divers lineup of stakeholders and dignitaries, including representatives from the Federation of Tourism Associations of Nigeria, the Chinese Tourism Promoters Initiative and the Federal Ministry of Arts, Culture, Tourism, and Creative Economy.
English (US) ·