YoungBoy Never Broke Again’s MASA Tour Explodes His Catalog on Streaming — Particularly These Two Hits

Welcome to Billboard Pro’s Trending Up newsletter, wherever we instrumentality a person look astatine the songs, artists, curiosities and trends that person caught the euphony industry’s attention. Some person travel retired of nowhere, others person taken months to drawback on, and each of them could go ubiquitous successful the blink of a TikTok clip. 
 
This week: YoungBoy Never Broke Again sees buzz from his arena circuit transportation implicit to his streaming totals, portion excitement implicit Hilary Duff’s unrecorded instrumentality and Gavin Adcock’s increasing database of creator beefs besides results successful catalog gains.

YoungBoy Never Broke Again’s MASA Tour Lifts Back Catalog, Led By ‘Nevada’ & ‘Shot Callin’ 

This summer, YoungBoy Never Broke Again became the rapper with the most Billboard 200-charting albums successful history, and his current MASA Tour is boosting streaming enactment for his full catalog. The week earlier the circuit kicked disconnected successful Dallas, Texas (Aug. 22-28), YoungBoy’s catalog earned 128.1 cardinal authoritative on-demand U.S. streams, according to Luminate. By the pursuing week (Aug. 29-Sept. 4) — which lone accounts for the archetypal nighttime of the circuit (Sept. 2) — that fig jumped by astir 13% to a small implicit 144.4 cardinal authoritative streams. After performing the adjacent batch of shows, YoungBoy’s catalog streams leapt a further 28% to implicit 184.8 cardinal authoritative streams. 

Of his catalog, which includes 104 Hot 100 entries, “Nevada” and “Shot Callin” look to beryllium the buzziest tracks. A instrumentality favourite from 2021’s Sincerely, Kentrell, “Nevada” has risen 137% successful streaming enactment implicit the past 2 weeks. Prior to the circuit (Aug. 22-28), the way was pulling 2.1 cardinal authoritative play streams. After the archetypal 4 shows (Sept. 5-11), “Nevada” logged implicit 5.09 cardinal authoritative play streams. 

“Nevada” whitethorn beryllium a comparatively older YoungBoy track, but “Shot Callin” proves his much caller releases are besides experiencing streaming boosts. A promotional azygous from Masa, “Shot Callin,” has jumped 142% successful streaming enactment implicit the past 2 weeks. Prior to the circuit (Aug. 22-28), the way was pulling 1.53 cardinal authoritative play streams. After the archetypal 4 shows (Sept. 5-11), “Shot C...