Why the Film ‘CLIKA’ Is the Start of ‘A Long-Term Effort to Tell More Stories’ to Uplift the Underrepresented

Before Jay Dee became the pb vocalist of pioneering trap corridos troupe Herencia de Patrones, the creator calved Jesús Diego Orejel spent his days picking peaches successful Northern California’s immense cultivation fields. The fuzz from the effect often caused his tegument to itch, a changeless reminder of the grueling labour helium dreamed of leaving down to illustration a aboriginal successful music.

His travel from farmworker to frontman is astatine the bosom of CLIKA [“The Gang”], a film executive-­directed by Jimmy Humilde, laminitis and CEO of statement Rancho Humilde. Due for merchandise successful January 2026 by Columbia Pictures successful collaboration with Sony Music U.S. Latin and Sony Pictures, the movie offers an authentic look astatine the Mexican American acquisition portion showcasing the corridos tumbados detonation of caller years — and the taste question it inspired.

“It each started with an idea, thing that had to bash with the culture, however we’re gathering corridos and however we didn’t person to spell to Mexico to [do so],” Humilde says. “We created it present successful the U.S. for the U.S. audience, and present it has gone global.” Adds Txema Rosique, elder vp of A&R for Sony Music U.S. Latin, “CLIKA is grounded successful existent experiences, promoting self-worth, perseverance and taste pride… We spot this arsenic the commencement of a semipermanent effort to archer much stories that uplift and empower underrepresented communities.”

The movie is loosely inspired by the emergence of Rancho Humilde, the autarkic statement Humilde founded successful 2011 to elevate artists similar Natanael Cano, Fuerza Regida and Herencia de Patrones. For years, the label’s viral euphony videos, galore of which picture artists flexing luxury rides and stacks of cash, person racked up hundreds of millions of YouTube views. These visuals served arsenic storytelling pieces for the budding corridos tumbados question and helped cement the emergence of Jay Dee’s group, which broke done successful 2019. Soon enough, Humilde realized those stories could widen beyond euphony videos: “I thought, ‘Why don’t we marque a movie?’ We already had the audience.”

The movie was besides a earthy adjacent measurement for Jay Dee, who makes his acting debut successful the pb role. “It felt similar shooting a euphony video, and due to the fact that this communicative was truthful adjacent to my ain life, it was easier to measurement into those shoes,” helium says. “Up present successful Northern Cali, that’s what a batch of radical cognize — my household members and the radical that I rotation with successful my crew, they each cognize farmwork. They each got their hands soiled and cognize what it’s similar to prime peaches, deshijar [“to region shoots and suckers”], podar [“to prune”].”

Formed successful Yuba City successful 2016, Herencia de Patrones is wide credited with helping pioneer a benignant that fuses accepted determination Mexican corridos and norteño with hip-hop wordplay. The film’s communicative parallels Jay Dee’s persona...