What Can Bad Bunny Expect to Earn From Playing the Super Bowl Halftime Show?

After generating an estimated $500 cardinal for Puerto Rico during his record-setting residency determination this summer, Bad Bunny is Super Bowl-bound. How overmuch could his Feb. 8, 2026 halftime amusement show astatine Levi’s Stadium successful Santa Clara, Calif. beryllium worthy to him? 

Using Luminate data, Billboard estimates that implicit the past 5 years, solo acts who headlined the Super Bowl Halftime Show saw an mean summation of 110% successful the nett gross generated from streams and downloads of their songs successful the week pursuing the large amusement compared to the week prior. For Bad Bunny, that could enactment retired to Super Bowl play nett of astir $1.7 million, based connected the estimation that his catalog has generated astir $788,500 connected an mean play ground truthful acold this twelvemonth from U.S. on-demand audio and ocular streams and integer downloads. 

Previous Super Bowl halftime artists — Kendrick Lamar, Usher, Rihanna and The Weeknd — besides saw a 60% boost successful catalog net successful the 2nd week pursuing the Super Bowl, compared to the week anterior to the game.  

News of Bad Bunny’s upcoming amusement has stirred controversy, arsenic right-leaning pundits knock the artist’s determination not to execute successful the United States connected his upcoming circuit owed to his stated concerns that migration officers mightiness people his audiences. This week, an authoritative successful President Donald Trump’s medication warned that U.S. Immigration and Customs Enforcement agents volition beryllium contiguous astatine the Super Bowl.  

Bad headlines are usually bully quality for an artist’s streaming numbers, which means Bunny’s catalog could get a bigger boost than these different caller headliners.  

Below is simply a breakdown for however overmuch the Super Bowl boost was worthy for Lamar, Usher, Rihanna and The Weeknd, who headlined the Super Bowl halftime shows from 2021 to 2025. (Estimates for the artists who headlined the 2022 halftime amusement — Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Lamar — are not included because, portion their numbers did rise, their show arsenic a radical resulted successful importantly little idiosyncratic numbers.) 

Kendrick Lamar

Lamar’s performance, which followed his headline-making rap conflict with Drake, drove his catalog gross up 93% to much than $2.5 cardinal successful nett gross for his statement and publishing companies successful the week of the game, according to Billboard estimates utilizing Luminate data. Lamar’s songs netted astir $2.2 cardinal successful the 2nd week pursuing the game, arsenic video streams of his songs — galore apt clicked by viewers of Super Bowl halftime amusement footage — remained peculiarly high.

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