‘VIBE’ Is Joining Forces With ‘Rolling Stone’

VIBE is joining forces with Rolling Stone, Billboard can exclusively denote connected Thursday (Oct. 16).

VIBE will bolster Rolling Stone‘s hip-hop sum and let the marque to spell deeper successful the genre. VIBE volition besides people peculiar collector’s editions of the mag and motorboat a caller interrogation bid that spotlights in-depth conversations with the astir important figures, ranging from musicians to superstar athletes and manner icons.

“We are thrilled to denote that VIBE is joining forces with Rolling Stone,” said Julian Holguin, CEO of Rolling Stone. “This historic team-up volition alteration Rolling Stone to level up the publication’s hip-hop and R&B coverage, allowing RS to dive deeper into the culture. As portion of this move, Rolling Stone volition put successful VIBE crossed video, podcasts, long-form journalism, societal media and experiential opportunities – each areas wherever Rolling Stone is simply a marketplace leader. VIBE volition proceed to power cultural conversations and reestablish itself arsenic a driving unit for commentary and reporting. Our extremity is to proceed the ngo VIBE was founded connected portion leveraging Rolling Stone to amplify its beingness crossed each platforms.”

Datwon Thomas, VIBE’s longtime editor-in-chief, is being brought successful arsenic Strategic Advisor to assistance with the transition. “Coming backmost to VIBE successful this relation is profoundly meaningful to maine and I americium arrogant to stay connected to specified an iconic marque that has been specified a large portion of my life,” helium says. “The accidental to assistance usher VIBE into the adjacent signifier of its maturation and continued bequest is an honor.”

VIBE and Rolling Stone are actively looking to capable positions, including a caller caput of the VIBE brand, a video/podcast big and an events producer.

Both Rolling Stone and VIBE are portion of Penske Media Corporation, which is besides Billboard‘s genitor company.