US Corporation Invests In Nigeria To Help Local Supermarkets

An Ikotun-based nutrient processing company, Alice Jegede Gourmet Foods, trading arsenic Mama Alice Foods, has attracted concern from the U.S.-based Favorfloat Financial Services, successful a woody that blends concern maturation with societal impact.

Favorfloat Financial Services, owned by philanthropist and entrepreneur Dr Philip Jegede, is besides the laminitis of the Alice Jegede Feed My Children Foundation (AJFMCF), a Benin City nonprofit that provides nutrient and babe look for newborn mothers.

Regarding the investment, Dr Jegede noted that profitability unsocial was not the driving force. “The effect is ever reciprocal erstwhile you dainty a idiosyncratic oregon a concern close by valuing their clip oregon wealth and uncovering a mode to assistance them portion improving your bottommost line,” helium said.

Mama Alice Foods precocious tested 5 products—stockfish heads, crushed crayfish, cashew nuts, thenar lipid and rootlike oil—at Deke Supermarket successful Ikotun, Lagos, connected September 26, 2025. Within 24 hours, each items were sold out.

“We didn’t conscionable get supplies; the Mama Alice squad came with a strategy that generated gross for america and worth for our customers,” said Mr Bode Thomas, manager astatine Deke Supermarket.

“We are already waiting for restocking to support the gap.”

The company’s attack goes beyond supplying goods. Mama Alice Foods invests successful user probe for spouse supermarkets, a work that could outgo up to ₦2 cardinal per store but is offered escaped of charge. This information helps stores recognize lawsuit preferences and pull repetition buyers, who often bring successful household and friends.

“Many tiny supermarkets cannot spend the advertizing budgets of ample chains,” Dr Jegede observed. “With Mama Alice Foods, we assistance them compete.”

For General Manager Damilare Ogunsanya, merchandise prime is key. “It is communal for radical to bargain ogbono successful supermarkets and observe it does not gully erstwhile cooked. With Mama Alice ogbono, customers get what they expect,” helium said. To code affordability, the institution besides issues discount coupons redeemable by low-income shoppers, reinforcing its extremity of making prime foods accessible to mean Nigerians.

According to Favorfloat, the institution plans to spouse with 200 supermarkets successful 2025, with information handled connected a first-come, first-served basis. No caller supermarkets volition beryllium added until precocious 2026 erstwhile the quota is filled. Perhaps the astir distinctive diagnostic of the endeavor is its committedness to societal impact: 25% of each gross goes to the Alice Jegede Feed My Children Foundation, ensuring that each supermarket stocking Mama Alice products indirectly supports indigent mothers and infants.

As Dr Jegede enactment it, “Supermarkets that transportation Mama Alice Foods go socially liable businesses. And consumers who bargain the products are helping bring to beingness the adage, “It takes a colony to rise a child.”