
Uncover, a Pan-African skincare marque dedicated to melanin-rich skin, introduces The U Collective, a bold caller rank programme designed to observe confidence, reward loyalty, and bring women person to the Uncover community.
The U Collective is not lone a loyalty programme but a curated abstraction wherever each bid becomes much rewarding, each acquisition much thoughtful, and each subordinate much connected to the Uncover marque and community. With a one-time interest starting astatine ₦14,999, members unlock 15% disconnected each order, exclusive invited and day gifts, precedence lawsuit support, and aboriginal entree to caller merchandise launches.
Every acquisition besides earns Melanin Miles, Uncover’s loyalty points strategy that tin beryllium redeemed for discounts oregon for unsocial manner perks similar branded merchandise, wellness vouchers, and intimate quality events. For those connected yearly memberships, the rewards widen further with vacation gifts and VIP experiences, reinforcing Uncover’s content that skincare is astir much than products.
From personalised day kits featuring tote bags, postcards, and celebratory touches to immersive “Glow Hour” masterclasses led by dermatologists, members volition find themselves portion of a assemblage that celebrates their tegument and their unsocial story.
“Our customers wanted much than skincare. They wanted to consciousness seen, supported, and celebrated,” said Sneha Mehta, co-founder and CEO of Uncover. “The U Collective makes each bid a small much rewarding and each subordinate portion of thing bigger.”
Jade Oyateru, co-founder and COO, added, “It is much than perks. It is astir creating a location for women who judge skincare should beryllium effective, fun, and affirming. This is simply a programme wherever buying turns into self-care and loyalty turns into love.”


The motorboat of The U Collective is supported by a bid of activations, including influencer unboxing, assemblage events, and curated on-the-ground campaigns. Early members volition beryllium spotlighted arsenic portion of the rollout, turning the programme into not conscionable a rank but a movement.
The U Collective is present disposable done here, inviting women crossed Kenya, Nigeria, and beyond to articulation and commencement unlocking worth with each order.
About Uncover:
Uncover is simply a gyration successful however melanated tegument is seen and served. At Uncover, they harvester immoderate of the world’s champion skincare subject and K-Beauty innovation with formulas crafted by and for women of colour. E...

3 weeks ago
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