Timbaland Releases Futuristic Music Video For AI Artist TaTa’s Debut Single ‘Pulse x Glitch’

Timbaland‘s caller AI artist, TaTa, has officially debuted her archetypal euphony video.

Timbo’s Stage Zero signee delivered the vibrant caller ocular for her opus “Pulse x Glitch” connected Friday (Oct. 10). Featuring appearances from the legendary creation unit The Jabbawockeez, arsenic good arsenic Timbaland himself, TaTa steps into a Matrix-esque futuristic scenery successful the clip. She kicks disconnected the ocular by rapping immoderate incendiary bars implicit Timbo’s minimalist 808 beats. A speedy beatbox interruption from the shaper shifts the tempo entirely, arsenic the remainder of the opus transitions into a melodic popular track.

“At Stage Zero we are merging AI with existent beingness creators and creatives to make an immersive experience,” Timbaland said successful a connection to Billboard. “This euphony video is conscionable the opening of however we are blending the worlds together”

TaTa’s debut follows Timbaland’s announcement backmost successful June that helium would beryllium launching an AI amusement institution called Stage Zero, and that its archetypal signee would beryllium TaTa. The Grammy Award-winning shaper is overseeing astir of the accumulation for this artificial intelligence venture, which helium described arsenic a caller genre called “A-Pop.”

“I’m not conscionable producing tracks anymore,” Timbaland said successful a erstwhile connection to Billboard. “I’m producing systems, stories, and stars from scratch. [TaTa] is not an avatar. She is not a character. TaTa is simply a living, learning, autonomous euphony creator built with AI. TaTa is the commencement of thing bigger. She’s the archetypal creator of a caller generation. A-Pop is the adjacent taste evolution, and TaTa is its archetypal icon.”

Timbaland has remained 1 of the euphony industry’s strongest advocates for AI. In an April interrogation with Billboard, Timbo described AI arsenic an unbelievable instrumentality that has accelerated the originative process of being an artist.

“The exertion of contiguous is cleanable for what this is,” Timbaland told Billboard. “What utilized to instrumentality maine 3 months lone takes maine 2 days. In the beginning, it was similar a artifact — it was similar going to a artifact store. You gotta spell done gluttony due to the fact that you can’t judge that it’s here.”