‘The Swift Effect’ Doc Series Exploring Taylor Swift’s Economic Impact Returning With New Episodes

A caller play of NBCUniversal Local’s Emmy-nominated bid The Swift Effect — which covers Taylor Swift‘s economical and marque powerfulness — will footwear disconnected its 2nd play connected Oct. 2 connected Peacock and the NBC-owned stations’ free, ad-supported streaming TV (FAST) channels with the debut occurrence “A New Era.”

The show’s instrumentality volition coincide with the Oct. 5 merchandise of Swift’s upcoming album, The Life of a Showgirl, with the occurrence airing connected the FAST channels astatine 10:30 p.m. and 11:30 p.m. ET and past encoring connected CNBC and NBC News Now connected Oct. 4, earlier hitting NBC-owned stations connected medium merchandise day.

“We’re thrilled to contiguous the adjacent installment our bid conscionable arsenic she embarks connected the adjacent signifier of her groundbreaking vocation with her highly anticipated caller medium and the idiosyncratic quality she precocious announced,” said Diane Petzke, NBCU Local V.P. of programming and partnerships and 1 of the series’ enforcement producers. “Her singular communicative arsenic a performer, businesswoman and taste icon continues to grow and evolve, and we’re arrogant to proceed to research her and her interaction successful a meaningful way.”

The first, four-episode play of the bid was nominated for a 2025 Daytime Emmy grant successful the arts and fashionable civilization programming category; the 52nd yearly Daytime Emmys volition beryllium held connected Oct. 17.

According to a property release, the “A New Era” occurrence volition uncover Swift’s interaction connected the emergence of fan-led media, arsenic good as, “the maturation of Swift-focused journalism, and the mode accepted outlets now approach coverage of her work. The caller occurrence explores however the icon has redefined the equilibrium of powerfulness betwixt artist, assemblage and the property done the lens of influencers, podcasters, established media figures and different starring experts.”

Among the experts who look successful the occurrence are dedicated USA Today Swift newsman Bryan West, the New York Post Page Six editorial team, the co-hosts of the Taylor Watch podcast Kelly Keegs and Gia Mariano; psychotherapist, writer and commentator Dr. Robi Ludwig, Swift influencer Vinny Sonderby, writer and euphony critic Annie Zaleski, DNY elder strategical advisor Valerie DiFebo, Billboard deputy editor Andrew Unterberger and others.

“With each caller occurrence of The Swift Effect, we’re showcasing another layer of Taylor Swift’s power — not conscionable arsenic an artist, but arsenic a unit reshaping industries,” said bid shaper Cody Broadway. “This adjacent section continues to spotlight the ripple effects of her creativity, showing however 1 person’s imaginativeness tin spark taste and economical translation connected a planetary scale.”

Check retired the scheduled for the “A New Era” occurrence below.

Peacock:
Oct. 2 astatine 12:00 a.m. ET
NBC-Owned Stations FAST Channels:
Oct. 2
10:30 p.m. ET / 7:30 p.m. PT
11:30 p.m. ET / 8:30 p.m. PT
CNBC:
Oct. 4 astatine 10 p.m. ET
NBC News Now:
Saturday, Oct. 4 astatine 11 a.m. ET
Sunday, Oct. 5 astatine 10:30 p.m. ET
NBC-Owned Stations:
Oct. 5
NBC 7 San Diego, NBC 4 Los Angeles, NBC Bay Area: 11 a.m. PT
NBC 5 Dallas-Fort Worth, NBC 5 Chicago: 1 p.m. CT
NBC6 South Florida: 12...