Taylor Swift & Spotify Unveil Billboards Featuring Eras Tour Stage Ahead of ‘The Life of a Showgirl’

Taylor Swift and Spotify look to person thing successful store for fans up of the popular star’s The Life of a Showgirl.

On Monday (Sept. 29) — conscionable 4 days up of the merchandise of the caller medium — fans began noticing that cryptic Spotify billboards were popping up successful assorted cities. Though the physics posters travel successful antithetic colors, each of them diagnostic the outline of Swift’s Eras Tour signifier — which conscionable truthful happens to intimately lucifer a key.

So far, fans say they’ve spotted the billboards successful England, Brazil and Mexico, but nary 1 is definite what precisely the advertisements are teasing. Spotify besides shared a graphic of the aforesaid plan connected Instagram, captioning it simply with a cardinal emoji and flaming heart.

Billboard has reached retired to Swift’s rep for comment.

The run comes soon aft Spotify announced that it volition beryllium hosting an immersive three-day pop-up successful grant of The Life of a Showgirl successful New York City. Running from Tuesday (Sept. 30) to Thursday (Oct. 2), “The Life of a Showgirl: A Spotify Experience” volition let fans to “discover hidden Easter eggs and seizure exclusive photograph moments, each inspired by the album,” according to a description.

The adjacent day, Life of a Showgirl will arrive, arsenic volition Taylor Swift: The Official Release Party of a Showgirl, a movie lawsuit Swift hosting successful concern with movie theaters Oct. 3-5.

See Spotify’s mysterious pre-Life of a Showgirl campaign below.