Taylor Swift Reveals ‘Life of a Showgirl’ Lyrics Ahead of Album: ‘Everyone’s Unbothered ‘Til They’re Not’

The amusement is starting aboriginal for The Life of a Showgirl, with Taylor Swift revealing immoderate of the album’s lyrics days earlier its merchandise done a Spotify pop-up successful New York City.

On Wednesday (Sept. 30), the streaming work opened up its immersive acquisition — which features themed decor, medium visuals, video messages from Swift and, astir importantly, Easter eggs — successful grant of The Life of a Showgirl. Fans who visited the pop-up rapidly uncovered phrases that turned retired to beryllium lyrics from songs connected the album, which drops Friday (Oct. 3).

One of them was scrawled successful orangish lettering across a mirror. It read, “Oftentimes it doesn’t consciousness truthful glamorous to beryllium me.”

Another lyric — “Everyone’s unbothered ‘til they’re not” — was revealed connected a banner supra a Las Vegas-esque signifier setup.

After their respective reveals astatine the pop-up, each lyric was projected crossed Spotify billboards successful antithetic cities. The archetypal 1 reached passersby successful New York City, Los Angeles and Las Vegas, portion the 2nd went up connected a billboard successful São Paulo.

Spotify’s Life of a Showgirl experience volition beryllium unfastened done Thursday (Oct. 2), meaning determination whitethorn beryllium adjacent much lyric reveals ahead. Swift has besides been dropping what look to beryllium much lines from the unreleased songs via not-so-randomly capitalized letters successful her lyrics connected Apple Music, including the phrase, “They don’t marque loyalty similar they utilized to.”

The lyrics are conscionable a fewer pieces of the Showgirl puzzle that person been falling into spot starring up to its release. Billboard also recovered retired precocious that the 14-time Grammy victor does so interpolate George Michael’s “Father Figure” successful her way of the aforesaid sanction connected the album.

Beyond the Spotify pop-up, Swift has respective different breathtaking events planned for merchandise week. On Friday, her The Release Party of a Showgirl film lawsuit volition deed theaters. She besides has appearances connected The Graham Norton Show, The Tonight Show Starring Jimmy Fallon and Late Night With Seth Meyers.