Taylor Swift Posts Gargantuan ‘Showgirl’ Streams While Bumping Songs by Charli XCX, George Michael & More

Welcome to Billboard Pro’s Trending Up newsletter, wherever we instrumentality a person look astatine the songs, artists, curiosities and trends that person caught the euphony industry’s attention. Some person travel retired of nowhere, others person taken months to drawback on, and each of them could go ubiquitous successful the blink of a TikTok clip. 

This week: Taylor Swift, Taylor Swift, Taylor Swift.

‘Showgirl’ Streams: Taylor Swift’s Latest Racks Up 384 Million Plays successful First Three Days

The numbers conscionable support getting much absurd arsenic they travel successful for Taylor Swift‘s 12th medium The Life of a Showgirl, released past Friday (Oct. 3). The 2.7 cardinal successful income that Showgirl posted successful its archetypal time of merchandise deservedly generated astir of the headlines, but the album’s streaming show proved nearly arsenic historic, with pb azygous “The Fate of Ophelia” racking up the astir single-day streams of immoderate opus successful Spotify history, portion the afloat Showgirl acceptable the single-day people for immoderate medium successful 2025.

Across the archetypal 3 days of the album’s merchandise (Oct. 3-5), The Life of a Showgirl racked up 384 cardinal authoritative on-demand U.S. streams — an mean of 32 cardinal streams per song. For reference, the most-streamed opus successful the state past week was HUNTR/X’s Hot 100-topping “Golden,” and that opus pulled successful 32.3 cardinal streams crossed the afloat tracking week. So for her 12-track album, Swift averaged astir arsenic galore streams per opus arsenic the best-streaming opus successful the state did past week, successful little than fractional of a afloat tracking week.

Can The Life of a Showgirl situation the all-time grounds for single-week streams crossed 1 album? It mightiness beryllium tough, fixed that she’s competing with herself, and the combat is somewhat lopsided: Swift antecedently acceptable the grounds with 2024’s The Tortured Poets Department, which amassed 891.37 cardinal streams successful its debut week — a fig Showgirl volition apt autumn abbreviated of if its streams proceed to people recede passim the week, arsenic usually happens with caller releases. That medium had 31 tracks to enactment with (15 of which were released arsenic portion of its Anthology Edition reissue), however, alternatively than conscionable the 12 of Showgirl — which means that connected mean (28.8 million), Showgirl‘s tracks were already outperforming those of Poets by the extremity of the play with their mean of 32 million, with much than fractional of the week inactive to relationship for.

And “The Fate of Ophelia” volition surely extremity up among the most-streamed tracks successful a azygous week, having already totaled 47.7 cardinal authoritative on-demand streams successful its archetypal 3 days of release. That puts it implicit fractional the mode towards catching the existent person for the 2020s, Cardi B’s Megan Thee Stallion-featuring “WAP,” which garnered 93 cardinal streams successful its debut framework — though arsenic the opus inevitably loses steam arsenic the week goes on, it whitethorn request an other boost oregon 2 to truly endanger that superstar teamup. (Something tells america Team Taylor’s got different Billboard records connected her caput astatine the infinitesimal anyway.) – ANDREW UNTERBERGER

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