‘Style Is a Reflection of Expression’: How Joey Bada$$ Bridges Music, Fashion & New York Culture Through adidas Originals x Avirex Collection

New York has ever worn its cognition connected its sleeve and connected its sneakers. From the stoops of Brooklyn to the runways of SoHo, fashion successful the metropolis isn’t conscionable astir what you wear, it’s astir what you represent. It’s identity, bequest and rebellion stitched together. That aforesaid tone drives the caller adidas Originals x Avirex collaboration, a reimagined Superstar that bridges practice and the adjacent procreation of New York energy. And astatine the halfway of it each is Joey Bada$$, the Brooklyn-born rapper, actor, and taste dependable who’s spent his vocation embodying what it means to determination with authenticity.

To New Yorkers, covering is much than fabric, it’s communication. The city’s manner connection was built connected individuality: from uptown sneaker civilization to downtown leather jackets, each borough carved its ain section into planetary style. Joey Bada$$, who’s astir 15 years heavy into his career, has lived that communicative successful existent time.

“I deliberation it represents alignment, particularly successful the tone of NYC,” helium says of the collaboration. “Here’s 3 brands that correspond New York City civilization successful its astir original, authentic forms. It’s a pleasance to beryllium present arsenic a quintessential New York typical with 2 beardown brands that correspond the metropolis and everything it stands for.”

Both adidas and Avirex transportation heavy New York legacies — sneakers connected the streets, leather jackets successful the clubs. Their caller concern brings that shared DNA to beingness done a capsule featuring a premium Superstar sneaker, a limited-edition leather jacket, and a tee. The Superstar’s enlarged proportions, folded tongue, and signature Avirex branding wage homage to craftsmanship and thoroughfare practice portion reintroducing an icon for a caller era.

For Joey, it’s astir improvement and timelessness: “When you’re talking astir timeless art, the imaginable for improvement is endless,” helium says. “The archetypal clip I seen the adidas Superstar was connected Run-D.M.C., and present we are successful 2025, 40 years later, inactive rocking the Superstar. The longevity’s already been proven.”

Avirex, founded successful 1975, has agelong been a staple of New York identity. Its leather jackets became a taste awesome successful the ’90s and 2000s — worn by legends similar Biggie and Dipset — representing pride, t...