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In designation of her bold strategical imaginativeness and quality to forge meaningful connections with consumers, Tolu Olanipekun, caput of selling astatine Mouka Foam, has been named Outstanding Marketing Personality of the Year astatine the 2025 Marketing Edge Awards.
The ceremony, held successful Lagos, brought unneurotic Nigeria’s astir influential selling professionals, marque custodians, and communications strategists. The event, hosted annually by Marketing Edge, 1 of Nigeria’s foremost selling and advertizing publications, recognises individuals and organisations that person demonstrated exceptional innovation, consistency, and interaction successful the field.
Olanipekun’s designation is simply a solemnisation of a singular vocation that spans implicit a decennary and a half, marked by strategical excellence and an unwavering committedness to consumer-centric marketing. From her aboriginal days astatine Reckitt Benckiser, wherever she helped redefine marque narratives successful the health, hygiene and homecare segment, to starring transformative campaigns astatine FrieslandCampina and present Mouka, her travel has been 1 of vision, grit, and growth.
Currently starring the selling efforts astatine Mouka Foam, a trusted sanction successful slumber and wellness products, Olanipekun has steered the marque done bold repositioning strategies that not lone amplified its relevance but besides deepened affectional connections with consumers. Her campaigns person consistently breached the clutter successful a crowded media landscape, delivering some originative storytelling and measurable results.
Speaking astatine the lawsuit aft receiving the award, an elated Olanipekun remarked: “This designation is genuinely humbling. For me, it is not conscionable an grant but a telephone to support raising the barroom and delivering excellence. Marketing is astir connecting brands to radical successful ways that adhd worth to their lives, and I americium grateful to my squad and mentors who person been portion of this journey.”
Her connection captures the essence of a marketer who sees beyond campaigns and billboards, 1 who believes successful purpose-driven branding that touches lives.
Industry stakeholders person praised the prime of Olanipekun 1 of this year’s honourees, citing her quality to blend creativity with commercialized insight.
According to Marketing Edge, the enactment was based connected “her strategical power successful redefining marque narratives crossed aggregate sectors, arsenic good arsenic her relation successful mentoring upcoming marketers and driving industry-wide innovation.”
Indeed, Olanipekun’s occurrence communicative is not conscionable astir idiosyncratic accomplishment but astir the interaction she continues to marque connected teams, brands, and the broader selling ecosystem.
Her enactment style, collaborative, curious, and ever forward-thinking has positioned her arsenic a respected dependable connected manufacture panels and successful enforcement boardrooms alike.
With this recognition, Olanipekun is poised to further solidify her relation arsenic a thought person and trailblazer successful Nigeria’s selling and marque connection space. Whether done groundbreaking campaigns astatine Mouka oregon mentorship initiatives crossed the industry, her power is acceptable to grow successful the years to come.
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