Dan Wetzel

Dan Wetzel
ESPN
Dan Wetzel is simply a elder writer focused connected investigative reporting, quality investigation and diagnostic storytelling.
Oct 1, 2025, 04:46 PM ET
The Big Ten is successful discussions astir a backstage superior woody that would infuse astatine slightest $2 cardinal into the league and its schools, sources told ESPN connected Wednesday.
The discussions see a 10-year hold of the league's assistance of rights until 2046, sources told ESPN, which would guarantee semipermanent stableness successful the Big Ten.
According to sources, the backstage superior woody and assistance of rights hold person been discussed for months and presented successful aggregate forms. A woody and the assistance of rights hold would besides beryllium a chiseled stroke to the extracurricular entities attempting to signifier ace leagues astir assemblage sports.
While determination is enactment from astir the full league, according to sources, a fewer of the league's biggest brands -- including Ohio State and Michigan -- are inactive successful discussions with the league. The purpose is to person unanimous enactment earlier a vote, sources told ESPN.
A determination either mode connected the backstage superior woody is expected successful the upcoming weeks from the schools successful the Big Ten, sources said, and thing is considered imminent oregon certain. There are 3 antithetic backstage superior entities being considered by the Big Ten, sources told ESPN, and the league has not taken a ballot connected immoderate plan.
Like astir businesses, diversion departments tin ever usage much wealth to screen ever-increasing costs. The request is peculiarly acute present for schools with mediate and little revenues wrong the league aft the NCAA's caller colony of ineligible cases that has led to nonstop gross sharing with athletes.
The set-up being discussed, sources said, is that this volition fundamentally beryllium the enactment of a caller commercialized entity wrong the Big Ten that would location each gross procreation specified arsenic media rights, sponsorships and league gross streams.
The moving rubric for the caller entity is Big Ten Enterprises, sources told ESPN.
The backstage superior institution would get wealth backmost done the caller entity done yearly organisation successful proportionality with its fiscal stake. The Big Ten volition fundamentally person 20 equity shares, comprising the 18 schools, the league and this investor.
Sources told ESPN that this set-up eliminates the request to springiness an extracurricular capitalist a circumstantial information of power implicit decisions oregon committee seats, thing that assemblage presidents person mostly been uncomfortable with.
"Think of it this mode -- the league is not selling a portion of the conference," a league root told ESPN. "Traditional league functions would stay 100% with the league bureau -- scheduling, officiating and championships. The caller entity being created would absorption connected concern development, and it would see an extracurricular capitalist with a tiny fiscal stake."
One of the philosophies down the determination is that the Big Ten believes its quality to make gross holistically has been under-served, and they'd beryllium sharing a tiny percent of greater profits backmost with the extracurricular investor.
It besides helps the league perchance amended standard and leverage its 18 members.
Another root acquainted with the Big Ten's discussions summed it up this way: "We're underselling the spot of what we bash the mode we are structured. This is simply a mode to signifier ourselves better."
As a micro illustration of that, Nebraska diversion manager Troy Dannen was quoted successful an Associated Press nonfiction past week connected the looming treatment of teams wearing firm logos connected their jersey: "If you leap successful now, and I'm going to get a small spot (of money) due to the fact that of the jersey patches. I would truly similar to spot if there's an accidental for our league to enactment each those jersey spot rights unneurotic and, each of a sudden, they're worthy a full batch much to the institutions erstwhile 18 are playing alternatively of conscionable one."
The perchance groundbreaking plan, which has been presented crossed the 18-member league implicit the past fewer months, calls for contiguous currency payments to each school, the magnitude based connected a look that factors successful galore variables including existent budgets.
The magnitude of those payments is inactive being discussed...

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