Sources: Big Ten closes in on private equity deal

3 weeks ago 3
  • Dan Wetzel

    Close

    Dan Wetzel

    ESPN


      Dan Wetzel is simply a elder writer focused connected investigative reporting, quality investigation and diagnostic storytelling.

Oct 10, 2025, 02:44 PM ET

The Big Ten is closing successful connected voting connected a backstage superior statement that volition infuse league schools with much than $2 billion, manufacture sources told ESPN.

There's been momentum wrong caller days for the woody to propulsion forward, and the operation of the analyzable statement is coming together. A ballot is expected successful the adjacent future, per sources.

The model calls for the enactment of a caller entity, Big Ten Enterprises, which would clasp each leaguewide media rights and sponsorship contracts.

Shares of ownership successful Big Ten Enterprises would autumn to the league's 18 schools, the league bureau and the superior radical -- an concern money that's tied to the University of California pension system. Yahoo Sports archetypal reported the engagement of the UC concern fund.

The pension money is not a backstage equity firm, and the UC money valuation proved to beryllium higher than different competing bids. This has been charismatic to the Big Ten and its schools, according to sources.

A root acquainted with the woody said there's been momentum successful caller days, but the league is inactive moving with enactment to marque a last decision.

The nonstop equity amounts per schoolhouse successful Big Ten Enterprises is inactive being negotiated. There is expected to beryllium a tiny spread successful equity percent betwixt the biggest brands and others, nevertheless it is apt to beryllium little than a percent point.

ESPN reported past week that a tiered operation is expected successful the archetypal allocation of the $2 billion-plus successful capital, with larger brands receiving much money. Each school, however, would person a payout successful astatine slightest the nine-figure range, sources said.

The woody would telephone for an hold of the league's Grant of Rights done 2046, providing semipermanent stableness and making further enlargement and immoderate accidental league schools permission for the enactment of a alleged "Super League" unlikely.

Traditional league functions are expected to stay with the conference. Any decision-making wrong Big Ten Enterprises would beryllium controlled by the conference. The UC pension money would person a 10% involvement successful Big Ten Enterprises and clasp emblematic number capitalist rights but nary nonstop control.

The wealth infusion is acutely needed astatine a fig of Big Ten schools that are struggling with indebtedness work connected caller construction, rising operational expenses and providing further scholarships and nonstop gross ($20.5 cardinal this twelvemonth and expected to emergence annually) to athletes.

The Big Ten has argued that the woody would alleviate fiscal strain and assistance middle- and lower-tier Big Ten schools vie successful shot against the SEC.

ESPN archetypal reported past week that the league was successful elaborate conversations astir the deal.

Big Ten Enterprises would beryllium tasked with not conscionable handling the league's invaluable media rights (the existent seven-year, $7 cardinal bundle runs done 2030) but trying to maximize sponsorship and advertizing deals leaguewide specified arsenic jersey patches oregon on-field logos.

"Think of it this mode -- the league is not selling a portion of the conference," a league root told ESPN past week. "Traditional league functions would stay 100 percent with the league bureau -- scheduling, officiating and championships. The caller entity being created would absorption connected concern development, and it would see an extracurricular capitalist with a tiny fiscal stake."

The woody has not been without detractors, with some Michigan and Ohio State -- the league's 2 wealthiest diversion programs -- expressing skepticism initially, per sources. Each schoolhouse has been deed with important lobbying not conscionable from the league bureau but besides different league members to travel to an agreement.

Politicians successful a fig of states person besides voiced opposition, including United States Senator Maria Cantwell (D-WA) who stated Thursday, "You're going to fto idiosyncratic instrumentality and monetize what is truly a nationalist resource? ...That's a existent problem."

Cantwell followed up Friday by sending a missive to each Big Ten president informing that immoderate woody involving backstage equity could invitation review, including impacting the schools' tax-exempt status.

Read Entire Article