Sosa Fruit Drink, Bigi Water Partner Showtime For Flag Football Season

Rite Foods Limited, done its brands Sosa Fruit Drink and Bigi Premium Water, has announced a concern with Showtime to enactment the upcoming Flag Football season. This collaboration aims to merge sport, household entertainment, and hospitality, reinforcing Rite Foods’ committedness to younker empowerment, inclusivity, and assemblage development.

During a caller gathering held successful Lagos, Showtime typical Ivie Okuns highlighted the unsocial quality of emblem football, describing it arsenic a safer, semi-contact mentation of American shot wherever players deterioration waist flags alternatively of tackling. “Flag shot is simply a family-friendly, inclusive athletics that allows some men and women to vie unneurotic connected the aforesaid team, thing not done anyplace other successful the world. At Showtime, we organise the largest co-ed emblem shot league due to the fact that we judge successful unity,” she explained.

Okuns noted that Showtime’s play runs from 21 September to 21 December, featuring 10 teams implicit 13 weeks, with play games each Sunday. The play volition culminate successful the Showtime Bowl, a flagship lawsuit that combines sports, music, and family-friendly entertainment. “For us, emblem shot is much than a sport; it is simply a festival of culture, togetherness, and joy,” she added.

Esther Kalu, different typical from Showtime, emphasised the value of hospitality successful creating memorable sporting experiences. She pointed retired that the concern with Sosa and Bigi ensures that refreshments and nourishment are portion of the amusement package, enhancing the wide assemblage experience.

Speaking connected behalf of Rite Foods, Sosa Brand Manager Ruth Mark expressed excitement astir the partnership. “Sosa Fruit Drink is proudly produced successful Nigeria by Rite Foods Limited, packaged and distributed locally to world-class standards. We privation to dispel the conception that Nigerian products deficiency quality, arsenic Sosa is high-quality and suitable for colleagues, friends, neighbours, and communities. This concern reflects our shared values of inclusivity, unity, and nourishment.”

Corporate Communication Manager Olukemi Ogunsakin highlighted the company’s broader sustainability agenda: “At Rite Foods, we are much than a nutrient and beverage company; we are an organisation that cares for radical and communities. Our sustainability strategy is anchored connected the EYEC framework: Environment, Youth Development Education, and Community Development. Partnering with Showtime amplifies our concern successful younker empowerment, inclusivity, and nationalist unity. With implicit 70 per cent of Nigeria’s colonisation nether 35, sports similar emblem shot are captious successful channeling young vigor into affirmative engagement.”

She concluded by reaffirming Rite Foods’ ethos: “We are proudly Nigerian and genuinely world-class. Excellence tin beryllium found, created, and nurtured successful the country.”