When you deliberation of Sid Wilson, it’s apt you’ll deliberation of the unsettling state masks helium sports connected signifier arsenic Slipknot‘s DJ. You’ll apt deliberation of Wilson’s disorienting scratch and drum effects, oregon of his signature mullet and tattoos. You apt won’t deliberation of the Geto Boys and Bushwick Bill.
It’s admittedly hard to representation astatine first. When Billboard chats with Wilson via Zoom, helium sits successful his workplace wearing a leopard people jacket, a chain-linked necklace and dark-tinted sunglasses successful what is fundamentally the signature starter kit for immoderate palmy metallic star. He is holding a ample Chucky doll with skis goggles placed astir its head. It is astir Halloween aft all, but Wilson says helium brought it to our interrogation successful the tone of Bushwick Bill — the Geto Boys rapper who passed distant from pancreatic cancer successful 2019.
“I’m gonna enactment him backmost present truthful helium tin support an oculus connected things,” Wilson says earlier placing Chucky connected his keyboard. “He’s present for prime assurance.”
Wilson started his grounds statement Vomit Face earlier this year, and announced the archetypal large merchandise would beryllium a debut medium by Lil Bushwick, who is precocious rappers son. The medium drops connected Oct. 31, but a person look astatine Vomit Face’s roster shows that it’s really each rappers astatine this moment. Wilson notes that this was a precise intentional decision, but that the astir important happening is that each creator present learns however to go multifaceted.
“We don’t gatekeep here,” Wilson says. “I privation you to cognize the secrets down the curtain of the Wizard of Oz. Like, erstwhile you spell to movie school, they marque you instrumentality a people that’s called “respect for acting.” A batch of radical don’t wanna instrumentality that people origin they wanna beryllium a director! But erstwhile they instrumentality that class, they recognize what’s it similar to beryllium successful the actor’s shoes erstwhile a manager is pushing the creator to bash the things they request to do… That’s the happening astir teaching the secrets of the industry. This mode we tin enactment unneurotic and beryllium a family.”
Below, Sid Wilson talks astir what it’s similar being a statement head, his narration with Bushwick Bill, and wherefore helium prioritized hip-hop for his caller statement venture.
How’s being a statement head?
Oh, I emotion it. This clip astir I was conscionable producing truthful galore antithetic things and antithetic radical and rather a fewer of them were independent, truthful it was kinda similar we’d decorativeness a task and we’d beryllium like, “Ok, who are we gonna store this to? How galore things bash we gotta travel up with to entice a label?” It was benignant of a symptom successful the butt to merchantability yourself with someone, particularly erstwhile you’re an creator who already believes successful yourself.
So I conscionable started accumulating each of these projects and didn’t person anyplace to merchandise it, and I conscionable did not wanna woody with these labels having to finagle antithetic things retired of them. “We privation the creator to support his masters,” and each this f—king bulls—t you gotta reason astir with them about, erstwhile they don’t adjacent cognize the blood, sweat and tears it took to make the stuff. That conscionable seemed unfair to me, for the creator to not person full power of their art.
Like, we [Slipknot] conscionable finished our declaration with Roadrunner Records. Seven albums, I’m 48 years aged now. We signed that erstwhile I was similar 20 years old. Over fractional of my life, and it took that agelong to get escaped of it. Like, the magnitude of wealth the set c...

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