Sasha P Wins $10,000 CANEX Prize for Her Creative Industry Pitch

Musician and entrepreneur Anthonia “Sasha P” Alabi has conscionable scored a large triumph astatine the CANEX SME Pitch Grant Prize successful Algiers. Her pitch, “From Barriers to Bridges: Building Africa’s Creative Backbone,” earned her the $10,000 prize nether the Creative Africa Nexus (CANEX) inaugural by Afreximbank, which supports entrepreneurs shaping Africa’s originative industries.

With her company, Purplefire Entertainment, Sasha P has been moving connected Pan-African touring, endowment buying, events, and casting. This triumph gives her the backing to grow that imaginativeness — gathering systems that marque it easier for creatives to collaborate, circuit crossed borders, and make opportunities that spell beyond the stage. It’s a program designed to fortify the backbone of Africa’s originative system portion besides boosting trade, tourism, and taste exchange.

Making the announcement connected Instagram, Sasha P shared immoderate photos from the event, including 1 wherever she’s seen successful an elegant emerald greenish outfit holding a ample ceremonial cheque. The cheque is made retired to “Anthonia Alabi – Alec” for $10,000, with “SME DEVELOPMENT FORUM PITCH” noted successful the memo line.

She paired the photos with a profoundly idiosyncratic reflection, remembering her begetter and 1 of her earliest moments holding a microphone astatine a household gathering. Even arsenic a child, helium was her loudest cheerleader, and she connected that representation to the radical who proceed to basal for her today.

“You are each a reminder of my father’s unapologetic protectiveness of my dreams,” she wrote.