Reverb Plugs In Former SoundCloud Executive as New CEO

Online euphony instrumentality and cogwheel marketplace Reverb said connected Tuesday it has a caller main enforcement officer, erstwhile SoundCloud and Vimeo enforcement Ben Stahl, who takes implicit the institution astir six months aft it came nether caller ownership.

Used by fans to acquisition collectibles similar the recording console utilized to track the Beatles’ Abbey Road and regular guitars, pedals and keyboards, Reverb was founded successful 2013 and has grown to go the world’s fourth-largest euphony cogwheel income platform. After astir six years nether the umbrella of online creator marketplace Etsy, Reverb was purchased by Creator Partners, an concern steadfast founded by a erstwhile SoundCloud CEO Kerry Trainor and the proprietor of Fender guitars Servco, successful April.

Over the past six months, Reverb has launched caller features for consumers making purchases and stores utilizing the platform, and Stahl’s remit volition beryllium to further make relationships crossed Reverb’s community, “leaning into the marketplace’s newfound independence,” according to a statement.

“Over the past 12 years, I’ve admired the vibrant level Reverb has built for musicians crossed the globe, and I’m honored to beryllium portion of the community,” said Stahl. “Whether we’re launching caller merchandise features to empower buyers and sellers oregon unlocking caller modes of sonic look for players done Reverb content, our ngo remains the same: to marque the satellite much musical.”

Prior to Reverb, Stahl helped motorboat SoundCloud’s industry-first user-centric royalties program, which aims to wage indie artists a greater stock of the gross generated from their streams, arsenic good arsenic processing artist-focused mastering and organisation tools. At Vimeo, Stahl helped motorboat live-streaming capabilities and tools for video-editor integration and faster upload times.