A Nigerian rested integer marketplace, Eki.digital, is acceptable to bounce backmost successful March 2026, positioning itself arsenic the world’s archetypal “Global Trade Zone.”
The level aimed to link African businesses with planetary buyers, importantly boosting the continent’s presently debased stock of planetary commerce.
The company, a subsidiary of Eki Holdings, announced its expansive relaunch aft a break, which its founder, Dr Godwin Aigboviose Omage, utilized to refine the level for the post-pandemic integer economy.
While e-commerce adoption has accelerated globally, Africa’s publication to worldwide commercialized remains beneath 3 per cent, Omage believed that it is not owed to a deficiency of endowment but a deficiency of entree to a planetary market.
The laminitis of Eki.digital successful a connection said the platform’s relaunch is timely, coinciding with the emergence of intra-African commercialized and the African Continental Free Trade Area (AfCFTA), which is establishing a unified marketplace for integer goods and services.
According to him, Eki.digital is designed to align with this vision, offering a homegrown solution to a continent-wide challenge.
Omage noted that, by empowering section entrepreneurs to merchantability globally, the level is expected to assistance Nigeria and different African nations summation their gross from planetary commerce.
“Eki.digital is simply a comprehensive, multi-category “super app” that integrates retail, services, jobs, and existent estate. It features a built-in integer wallet for unafraid cross-border payments, addressing a cardinal obstruction for galore tiny and medium-sized African businesses.
“The level besides offers incentives for caller vendors, including a 10 per cent bonus connected income for the archetypal 3 months.The sanction ‘Eki’ itself holds heavy significance, meaning ‘market’ successful the Edo connection of Nigeria,” Omage said.
He explained that the sanction is simply a deliberate motion to Africa’s affluent past of commercialized and aimed to transportation that bequest into the integer age.
“The relaunch of Eki.digital and its absorption connected an inclusive planetary commercialized exemplary is simply a important improvement for some Nigeria and the wider African continent. For Nigeria, it represents a private-sector-led effort to tackle a cardinal economical challenge: diversifying the system beyond lipid and state and creating caller avenues for wealth.
“By providing a nonstop transmission for section artisans, farmers, and work providers to scope planetary customers, Eki.digital tin assistance unlock the imaginable of a state with a large, youthful, and entrepreneurial population.
“More broadly, this level addresses a continent-wide contented of a debased stock successful planetary trade. The African Continental Free Trade Area has focused connected removing barriers betwixt African countries, but platforms similar Eki.digital could supply the missing nexus to the remainder of the world.
“Its occurrence could service arsenic a exemplary for different African tech ventures, demonstrating that homegrown integer solutions tin beryllium a almighty motor for economical empowerment and tin assistance rewrite Africa’s communicative successful the planetary marketplace,” Omage added.

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