Peso Pluma to Receive Billboard Vanguard Award at the 2025 Billboard Latin Music Awards

Mexican prima Peso Pluma volition beryllium honored with the archetypal Billboard Vanguard Award astatine the 2025 Billboard Latin Music Awards connected Thursday, Oct. 23, wherever the música mexicana hitmaker is besides acceptable to perform.

The Billboard Vanguard Award honors artists who “dare to spell beyond the conventional,” according to a property release. It is simply a designation of those who, done their talent, inspire, innovate and unfastened caller possibilities successful the satellite of music. Furthermore, this grant celebrates visionaries — artists who interruption barriers, redefine standards and permission an indelible people connected the euphony industry.

“Being honored with the first-ever Billboard Vanguard Award is an unthinkable privilege, due to the fact that it means I get to correspond my state connected a planetary signifier and showcase the immense endowment and quality that Mexico has to offer,” Peso Pluma said successful a statement. “Leading the complaint for a genre tin consciousness similar a batch of pressure, but it’s besides my top pride. I transportation my people, my roots, and my emblem with maine each measurement of the way, and I’m excited to support revolutionizing euphony portion showing the satellite the bosom of Mexico. I’m profoundly grateful to Billboard and Telemundo for this grant and for helping amplify our civilization to audiences everywhere.”

The singer-songwriter from Jalisco, Mexico, known for hits similar “Por Las Noches,” “PRC” and “AMG,” has wide scored 25 apical 10 hits on Billboard’s Hot Latin Songs illustration and 33 songs connected the Billboard Hot 100. Landing astatine No. 3 on Billboard‘s Top Latin Artists of 2024, Peso Pluma astir precocious made past arsenic the Council of Fashion Designers of America’s (CFDA) archetypal Mexican ambassador for New York Fashion Week. 

The 2025 Billboard Latin Music Awards volition instrumentality spot astatine the James L. Knight Center successful Miami, and volition broadcast unrecorded connected Telemundo and besides watercourse connected the Telemundo App and Peacock. Danny Ocean, Ozuna, Olga Tañón, Laura Pausini and Óscar Maydon, among different artists, are besides confirmed to perform.

The ceremonial coincides with Billboard Latin Music Week, which returns to Miami Beach Oct. 20-24 with a roster of prima speakers, including Kali Uchis, Daddy Yankee, Xavi, Guaynaa, Netón Vega and more. Get your tickets contiguous for the Billboard Latin Music Week 2025 here.