Pernod Ricard’s Ikechukwu Agu Named ‘Commercial Director Of The Year’ At Edge Awards 2025

Commercial Director of Pernod Ricard Nigeria, Ikechukwu Agu, has been named the Commercial Director of the Year 2025 astatine the just-concluded Edge Awards organi#ed by Marketing Edge Magazine.

The Nigerian selling experts and marque communications manufacture stakeholders converged for the prestigious Edge Awards astatine Sheraton Hotel, Lagos.

Agu, who has spent implicit 15 years excelling successful the Fast-Moving Consumer Goods (FMCG) industry, has established himself arsenic a transformative person with a beardown way grounds successful gross growth, innovation, and brand-building.

At Pernod Ricard Nigeria, helium has driven the maturation of household names specified arsenic Martell, Jameson, Absolut, Imperial Blue, Olmeca —each present a marketplace person nether his watch.

Speaking soon aft receiving the award, Agu dedicated the honour to his team: “This grant is not conscionable a idiosyncratic achievement, but a testament to the corporate effort of my unthinkable squad astatine Pernod Ricard and the partners who stock our imaginativeness for maturation and innovation.”

He added: “I americium profoundly honoured by this designation from Marketing Edge, and it inspires maine to proceed pushing boundaries, processing people, and creating worth for our consumers and the manufacture astatine large.”

Explaining wherefore the assemblage made the selection, CEO of Marketing Edge Magazine, John Ajayi, noted that the prime was unanimous fixed the wide alignment betwixt Ikechuwu’s vocation achievements and the award’s criteria.

“Our assemblage cautiously evaluates nominees based connected measurable interaction successful gross generation, marque growth, innovation, and radical development. Ikechukwu Agu stood retired not conscionable for delivering awesome commercialized results but besides for his quality to motorboat and turn premium brands, animate teams, and thrust innovation successful highly competitory markets,” helium stated.

Ajayi added that his designation besides highlighted the captious relation of beardown commercialized enactment successful shaping the aboriginal of Nigeria’s FMCG and beverage industries.

With this award, Agu’s power arsenic 1 of the starring commercialized minds successful Nigeria is further reinforced, portion the Edge Awards erstwhile again affirmed their spot arsenic the country’s premier signifier for recognising selling and business excellence.