Ovechkin cereal hits shelves with nods to Capitals star's career

Alex Ovechkin wants to assistance the Stanley Cup again, but for present he's consenting to settee for an occasional bowl.

"I emotion cereal," the Washington Capitals prima told ESPN. "My kids emotion cereal. Breakfast is the astir important repast each day."

Ovechkin made sports past past play with the "Gr8Chase," erstwhile helium broke Wayne Gretzky's NHL vocation goals record (894) with a full that present stands astatine 897. That infinitesimal is present being commemorated successful a mode that combines Ovechkin's on-ice accomplishment and his emotion of cereal.

Ovi's Great Crunch, a limited-edition cereal celebrating Ovechkin arsenic the NHL's goal-scoring king, volition beryllium exclusively disposable astatine Giant Food stores successful the Washington, D.C., area. It's billed arsenic a "classic cornflakes-style cereal" featuring Ovechkin successful the franchise's "screaming eagle" jersey. The merchandise hits store shelves Friday, priced astatine $2.99 for a family-size 18-ounce box.

There's different important transportation to Ovechkin's grounds chase: A information of proceeds from cereal income volition enactment The GR8 Chase for Victory Over Cancer, an inaugural Ovechkin helped commencement past play to rise consciousness and funds for pediatric crab research.

Ovechkin has donated wealth for each extremity he's scored since No. 885 and volition proceed to bash truthful done the remainder of his career. Monumental Sports & Entertainment, which owns the Capitals, has matched those contributions. The funds raised assistance enactment the V Foundation via Hockey Fights Cancer and volition yet found the Alex Ovechkin GR8 Chase Pediatric Cancer Research Grant.

"I deliberation it's precise important, if you person a chance, to assistance kids and radical to marque them happy," Ovechkin said.

This isn't Ovechkin's archetypal cereal collaboration with Giant Food. In 2019, they released Ovi O's, with boxes selling retired wrong days.

Ovechkin has ever been a cereal guy, adjacent backmost successful his younger NHL days erstwhile helium was surviving with then-Capitals wide manager George McPhee.

"Back then, my English was not that good. I didn't cognize however to pronounce 'cereal,' truthful I utilized my Russian language," Ovechkin said. "He was not understanding. He was laughing. But helium knew what I meant."

Ovechkin is entering his 21st NHL season, each with the Capitals.