Odeal Named Amazon Music Breakthrough Artist Following Billboard Hip-Hop/R&B LIVE Performance

Fresh disconnected his standout acceptable astatine Billboard Hip-Hop/R&B LIVE 2025, Odeal has been tapped arsenic Amazon Music’s newest Breakthrough Artist, joining the streaming service’s signature processing creator programme designed to spotlight and elevate rising talent.

“Through my travels and experiences astir the world, my euphony has go a reflection of the divers cultures that person shaped me. Every spot I’ve been has added caller extent to my dependable and my story,” said Odeal. “With the enactment of Amazon Music, I’m excited to instrumentality that fusion adjacent further and proceed pushing originative boundaries.”

Under this initiative, the Love Renaissance (LVRN) Records signee volition person wide-ranging enactment from Amazon Music, spanning bespoke video content, a planetary selling campaign, accrued playlisting, and exclusive show opportunities. Odeal’s Breakthrough run volition beryllium developed hand-in-hand with the creator and his team, with the extremity of making his astir ambitious originative visions a reality.

Amazon’s enactment volition widen good beyond music, with opportunities that see customized merch drops connected Amazon.com, livestream performances via Twitch, and integrations with Amazon Fashion. It’s a broad propulsion that underscores Odeal’s increasing planetary illustration and the momentum he’s gathering successful 2025.

The Breakthrough Artist programme has helped propel a divers roster of stars, including popular unit Chappell Roan, breakout rap prima BigXthaPlu...