Nigerbev Unveils New Iconic Spirits Brands

Nigerbev Limited, shaper of the BEST spirits scope successful Nigeria, has unveiled caller packaging for its flagship BEST portfolio.

The unveiling introduced redesigned packaging for each 7 variants successful the BEST family, BEST Cream, BEST Whisky, BEST London Dry Gin, BEST Vodka, BEST Inferno, BEST Whisky VIP, and BEST Chocolate Vodka.

It besides features refreshed labels, caps, and cartons, portion the iconic vessel shapes stay unchanged, the updated designs contiguous a bold, modern, and premium ocular individuality aimed astatine reigniting user pridefulness and enhancing support appeal.

Speaking astatine the event, Dr Obinna Ike, Managing Director of Nigerbev, said the unveiling of the caller BEST packaging affirms its committedness to staying up of evolving user expectations portion reinforcing our presumption arsenic a trusted sanction successful the Nigerian spirits market.

“This unveiling is astir our consumers, arsenic good arsenic the commencement of a redefined attack to engaging the marketplace arsenic a company. We are laying the instauration for stronger connections and broader scope crossed the marketplace and region.”

Speaking connected the brand’s plans for broader African marketplace penetration, David Salmon, Group Managing Director of Westside Distillers and Vintners (the genitor institution of Nigerbev), said BEST has been a beardown and trusted marque successful West Africa for galore years, with its origins successful South Africa.

“What we are presently doing successful Nigeria sets the code for however we mean to amusement up successful caller markets. As we grow our footprint beyond Nigeria, our semipermanent ambition is to standard the BEST marque crossed West and Central Africa with precision.”

The lawsuit besides featured sheet league which explored the caller design, user insights, taste relevance, and the bold imaginativeness for the BEST brand, providing guests with discourse and penetration into the implications for the company’s African operations.

Speaking connected the timing of the refresh, Akeem Audu, Marketing Manager astatine Nigerbev Limited, emphasised the brand’s committedness to listening to its audience.

“For implicit 15 years, the BEST portfolio carried a look that galore Nigerians came to cognize and trust. But arsenic times change, truthful bash user expectations and we judge brands indispensable germinate with them,” Audu stated.