Nigerbev Celebrates Bold New Look for BEST Portfolio at Lagos Launch Event

In a bold measurement toward ocular reinvention and deeper taste connection, Nigerbev, a starring shaper of premium and mainstream spirits successful Nigeria, has unveiled the refreshed packaging for its flagship BEST portfolio astatine an exclusive event.

The unveiling introduced redesigned packaging for each 7 variants successful the BEST family, BEST Cream, BEST Whisky, BEST London Dry Gin, BEST Vodka, BEST Inferno, BEST Whisky VIP, and BEST Chocolate Vodka, featuring caller labels, caps, and cartons.

While the iconic vessel shapes stay unchanged, the refreshed labels, caps, and cartons contiguous a bold, modern, and premium ocular individuality meant to reignite user pridefulness and heighten support appeal.

Dr Obinna Ike, Managing Director, Nigerbev, added,

“The unveiling of the caller BEST packaging affirms our committedness to staying up of evolving user expectations portion reinforcing our presumption arsenic a trusted sanction successful the Nigerian spirits market. This unveiling is astir our consumers, arsenic good arsenic the commencement of a redefined attack to engaging our marketplace arsenic a company. We are laying the instauration for stronger transportation and broader scope crossed the marketplace and region.”

Speaking connected the brand’s plans for broader African marketplace penetration, David Salmon, Group MD, Westside Distillers and Vintners (the genitor institution of Nigerbev), said,

“BEST has been a beardown and trusted marque successful West Africa for galore years, with its root being South Africa.

What we are presently doing successful Nigeria is mounting the code for however we mean to amusement up successful caller markets. As we grow our footprint beyond Nigeria, our semipermanent ambition is to standard the BEST marque crossed West and Central Africa with precision.”

The lawsuit gathered distributors, wholesalers, influencers, and marque squad for an immersive marque acquisition that spotlighted the communicative down the refresh, the plan journey, and the brand’s evolution. Beyond the uncover itself, the evening featured curated merchandise showcases and tastings, allowing attendees to acquisition firsthand however the caller individuality aligns with the brand’s committedness of delivering premium experiences.

A cardinal item of the evening was a sheet league aimed astatine unpacking the thought process down the marque refresh and the originative absorption that shaped the caller ocular identity.

The sheet featured: Dr Obinna Ike, Managing Director, Nigerbev; David Salmon, Group MD Westside Distillers & Vintners (the genitor institution of Nigerbev); Marlies Immelman, Group Marketing & Brand Co – ordinator; and Anselem Ikeotuonye, Commercial Director, Nigerbev.

The league explored the caller design, user insight, taste relevance, and the bold imaginativeness for the BEST brand, providing guests guests immoderate discourse and the accusation for the African business.

The unveiling comes astatine a strategical clip for the company, up of the festive play and during a play of expanding request for consumer-centric innovation. Speaking connected the...