Natalia Bryant credited as creative director for Lakers' preseason hype video

The Los Angeles Lakers turned to a acquainted look to beryllium the originative manager of their preseason hype video: Natalia Bryant.

Bryant had a star-studded formed for the "Forever Iconic: Purple and Gold Always" video with Los Angeles Dodgers prima Shohei Ohtani, Lakers fable Magic Johnson and histrion and noted Lakers instrumentality Brenda Song each having a role. Celebrity overgarment decorator Jeff Hamilton besides made an appearance.

It included moments specified arsenic Song re-creating a viral LeBron James meme wherever helium yells: "it's our ball, ain't it?" and Luka Doncic yelling "Kobe" arsenic helium performs a stepback determination to sprout a towel into a trash can. Johnson appears toward the end, holding a Larry O'Brien Trophy and saying: "It's Showtime, baby." Natalia, the eldest girl of Lakers fable Kobe Bryant, besides included a clip of her father's iconic crippled victor against the Phoenix Suns successful the 2006 NBA playoffs.

Natalia wrote connected Instagram that it was "such an honor" to beryllium portion of the project. She besides wrote "Lakers household forever" successful the caption.

She graduated from the University of Southern California's School of Cinematic Arts successful May. She besides appeared successful a Nike commercialized with New York Knicks defender Jalen Brunson successful August to beforehand the Kobe 3 Protro.

The Lakers' regular play tips disconnected against the Golden State Warriors connected Oct. 21.