Music Festival Brand Breakaway Adds Shaun Neff and Nick Gross to Ownership Group

Independent unrecorded amusement marque Breakaway is expanding its enactment squad with 2 caller partners: Cultural entrepreneur Shaun Neff and amusement enforcement Nick Gross, who person officially joined Breakaway’s ownership group, it was announced Wednesday (Oct. 8). It’s a determination that underscores the company’s ambition to standard beyond festivals into music, media and manner ventures.

The announcement follows a milestone twelvemonth for Breakaway, which successful 2025 staged its largest festival play yet: With events crossed 12 U.S. cities, it became the nation’s largest multi-city touring festival. Earlier this year, the institution launched Breakaway Projects, a grounds statement and creator absorption limb dedicated to nurturing emerging endowment aligned with the brand’s originative DNA.

“Bringing Shaun and Nick into the Breakaway household is similar adding rocket substance to everything we’ve been building,” said Adam Lynn, Breakaway’s co-founder and CEO, successful a statement. “They recognize Breakaway’s broader strategical imaginativeness — evolving beyond unrecorded events by processing caller formats and engaging audiences crossed aggregate platforms. As Breakaway evolves, we’re gathering a squad that reflects that direction.”

Breakaway main gross serviceman William Van Orsdel added, “Breakaway isn’t conscionable a festival anymore — it’s a movement. We’re arrogant of the civilization we’re gathering and adjacent much arrogant of the ownership radical we’ve assembled to instrumentality america to the adjacent level.”

Neff and Gross bring a blend of originative entrepreneurship and manufacture acquisition that mirrors Breakaway’s cross-platform ambitions.

Neff, champion known arsenic the laminitis of Neff Headwear, built his estimation done collaborations with icons similar Snoop Dogg, Kevin Durant and Wiz Khalifa earlier co-founding Beach House Group, the marque incubator down personage ventureslike Moon Oral Care with Kendall Jenner, Pattern with Tracee Ellis Ross, BÉIS with Shay Mitchell and Florence by Mills with Millie Bobby Brown. He was besides part-owner of Sun Bum, which was acquired by SC Johnson successful 2019, and present sits successful the ownership groups of some X Games and Los Angeles Football Club (LAFC).

“Breakaway has already built thing almighty — a nationalist level that resonates with Gen Z culture,” said Neff. “Our extremity present is to standard that instauration intentionally, and grow successful a mode that deepens taste relevance and assemblage connection.”

For his part, Gross — done his Gross Labs umbrella — operates Big Noise, the grounds statement helium co-founded with shaper John Feldmann; Find Your Grind, an edtech and vocation find level for K-12 students; and Noise Nest Studios, his contented and signaling installation successful Los Angeles. Gross’ portfolio spans investments crossed sports, amusement and manner ventures, including Tiger Woods’ TGL Golf League, X Games and Oklahoma City’s nonrecreational shot franchise. As a instrumentalist himself, Gross has toured globally with Avril Lavigne and Machine Gun Kelly.

“The ngo is clear: amplify artists, empower fans, and interruption the mold,” Gross said successful a statement. “That’s what drew maine to Breakaway.”

Lynn added that expanding ownership to see originative entrepreneurs similar Neff and Gross is simply a deliberate determination to fortify Breakaway’s instauration for the future. “We’re not conscionable gathering festivals,” helium said. “We’re gathering a marque that tin unrecorded crossed each mean — from stages to screens to the products radical usage each day.&rdq...