‘Music Connects People With Content’: Karime, La Segura & More Talk Influencer Effect at Latin Music Week 2025

Social media influencers Karime Pindter, La Segura, Mario Ruiz and Pao Ruiz gathered astatine the 2025 Billboard Latin Music Week to sermon however contented creators person go captious to euphony selling during “The Influencer Effect” presented by L’Oreal sheet moderated by Gabo Llano, caput artists services U.S. Latin & LatAm astatine TikTok’s SoundOn.

During the conversation, the 4 influencers talked astir the value of a contented creator successful an artist’s euphony vocation successful today’s integer era.

“This happened to each of america erstwhile the integer property arrived, and we saw it was having a bigger interaction connected the nationalist than immoderate different accepted quality outlet,” Mario Ruiz said. “Collaborations [between artists and contented creators] are similar a win-win, and it became much applicable successful some worlds.”

La Segura added: “Before, the media, similar tv and radio, was the span to listening to music. Now we [content creators] are that span to amusement the satellite what euphony they tin perceive to. Beyond the creator seeking virality, they person to find thing that connects with the music, truthful that we arsenic creators tin besides stock and perform.”

“There’s nary contented without music,” Pao Ruiz assured. “If there’s nary music, people’s retention goes down the drain. Music connects radical with the content. If I upload 30 videos a month, each 30 person music. They’re not paid and immoderate are, but that’s the vantage of platforms today. The creator needs the music, and the creator needs the creator.”

Meanwhile, Karime shared her champion 3 tips for aspiring societal media creators: “Scroll conscientiously; link with your audience, situation to bash unrecorded streams, respond to comments; and beryllium existent — amusement yourself truthful your property and your euphony are known.”

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Spanning 36 years, Latin Music Week is the single-most important and largest gathering of Latin artists and manufacture executives successful the world. This year’s lawsuit — featuring Anuel AA, Carlos Vives, Carín León, DJ Khaled, Daddy Yankee, Ivy Queen, Gloria Estefan, Kapo, Laura Pausini, Netón Vega, Ozuna, Pablo Alborán, and Xavi, among others — hosts panels, marquee conversations, roundtables, networking and activations, successful summation to its celebrated Billboard En Vivo showcases. 

Latin Music Week besides coincides with the 2025 Billboard Latin Music Awards, acceptable to aerial Thursday, Oct. 23, connected Tele...