Matt Louis & Producers Share Secrets to Lasting Success at Latin Music Week 2025

How bash you crook hype into a lasting euphony career? On Monday (Oct. 20), rising Puerto Rican prima Matt Louis joined forces with enforcement producers of Slow Jamz, Oscar Ortiz and Jean Viana, arsenic good arsenic shaper Siggy Vazquez to unpack the secrets down gathering artists who don’t conscionable trend, but thrive.

Moderated by screenwriter and writer Juan J. Arroyo and presented by SONAR, the “Breaking a New Artist: Building a Career Beyond the Hype” sheet astatine Billboard Latin Music Week offered some an insider blueprint and a motivational kickstart for aspiring euphony manufacture professionals.

Matt Louis — who appeared connected Billboard’s On the Radar successful August — highlighted the value of preserving authenticity amid the velocity of the manufacture and the interaction of societal media. “When I started my project, the thought [was always] to beryllium authentic, to enactment retired a bully product, an archetypal representation — and not trust connected a temper board,” said Louis. The artist, who focuses connected gathering a genuine individuality arsenic the instauration of his career, besides added that often successful music, “authenticity is thing that gets diluted a batch with the velocity of the industry.”

“The manufacture should beryllium acrophobic astir the wellness of its artists, person a aesculapian program and a psychologist,” mentioned Louis. “Physical well-being and wellness [are the astir important things …]. One of my dreams is to person a aesculapian program [while I’m doing] what I’m doing.”

The Slow Jamz duo besides offered their perspectives from the enforcement accumulation side. “It’s important to beryllium with the creator earlier you commencement moving successful immoderate way, a originative collaboration. The astir important happening is that you’re some fans of each other,” said Ortiz astir artists collaborators. Viana backed up that attack by talking astir the powerfulness of virality successful today’s landscape, but with a caveat. “Staying applicable depends connected the program and the vision,” helium said. “Going viral is precise caller … and past what are you going to do?”

Siggy Vázquez stated that artists indispensable situation themselves with a coagulated squad that shares their vision. “It’s precise important that they judge successful your imagination and your vocation arsenic overmuch arsenic you do, oregon adjacent more, truthful that they tin usher you connected the close path”, helium said. “One of the things that works for maine is ever telling the truth; you person to talk the truth.” He besides focused connected the value of humanizing the musi...