Martell spotlights the women shaping culture at Afrobeats Live event

3 weeks ago 6

Paris, France - October 4, 2025: Building connected the occurrence of its motorboat earlier this year, Martell’s Afrobeats Live returned to Paris for its 2nd variation with a bold solemnisation of the women defining the genre’s sound, style, and future.

Launched successful June 2025, Afrobeats Live is Martell’s planetary taste level dedicated to bringing unneurotic the radical who are shaping the euphony and civilization of Afrobeats. This 2nd variation themed “Women Shaping the Culture”, placed women astatine the bosom of the conversation, spotlighting the executives, managers, creatives, and storytellers whose enactment powers the genre’s continued rise. The evening featured 2 dynamic sheet discussions, moderated by respected euphony enforcement and Martell Cultural Ambassador, Sheniece Charway.

The first panel, Behind the Music: crafting the sound, shaping the scene, explored however managers, A&Rs, and executives are gathering the concern of Afrobeats, from processing planetary vocation strategies for artists to creating sustainable infrastructure and forging cross-continental collaborations. The second panel, Beyond the bushed - shaping dependable and culture, examined how originative directors, media and storytellers are shaping Afrobeats’ ocular language, mounting planetary trends, and redefining however the civilization is seen connected the satellite stage.

The panellists, Thulani Keupilwe (Talent Manager, Lawk Communications), Rima Tahini (Senior Vice President, (A&R) and Creatives astatine Mavin Global), Vannessa Amadi-Ogbonna (Talent Manager & Entertainment PR Specialist), Abi Babalola (Tour Director, Hera Touring) and Temi Adeniji (Managing Director, Warner Music Africa) shared bold insights connected manufacture innovation, the value of collaboration, and the work of taste custodianship arsenic Afrobeats continues to predominate planetary charts. The conversations were charged with vigor with panellists offering candid proposal for the adjacent procreation of creatives portion challenging the manufacture to physique a stronger, much inclusive future.

The evening besides featured a fireside chat with Ronami Ogulu, COO of Spaceship Collective, successful speech with media property Zeze Millz. The treatment explored the architecture of gathering a genuinely planetary creator marque and the concern of taste export.

“Rachel Martell’s bequest was built connected audacity, resilience, and authenticity, values that proceed to animate america today,” said Sébastien Borda, Global Marketing Director astatine Martell. “Today we honour that tone by celebrating the women whose imaginativeness and power are advancing African creativity connected the planetary stage. Their contributions person ever been captious to euphony and culture, and this variation of Afrobeats Live shines a well-deserved spotlight connected their impact.”

Following the discussions, manufacture leaders, tastemakers, and media connected astatine an intimate networking mixer, continuing the dialog successful a mounting designed to animate collaboration and partnership.

“Afrobeats Live was created to bring unneurotic the radical gathering this genre and to springiness them the abstraction to stock ideas that determination civilization forward. This variation was dedicated to the women who are starring that advancement - successful studios, connected stages, and successful boardrooms astir the world. Martell is arrogant to observe their creativity, ambition, unwavering resilience and their imaginativeness for the aboriginal of Afrobeats” said Lanre Odutola, Cultural Partnerships & Influence Marketing Manager astatine Martell.

The 2nd variation of Afrobeats Live reaffirmed Martell’s committedness to creating meaningful spaces that observe the architects of civilization and animate the adjacent generation. Through Afrobeats Live, Martell champions the voices shaping the adjacent section of Afrobeats crossed Africa, the U.S., and the planetary diaspora.