Lyanno, Maciel & More Share How to Be Heard Beyond the Stage at Latin Music Week 2025

Billboard Latin Music Week kicked disconnected connected Monday (Oct. 20) with a bid of panels that offered an overview of the authorities of the industry, arsenic good arsenic utile tools for the caller procreation of musicians and executives from immoderate of today’s astir applicable voices.

During the sheet “Let Your Music Speak Louder: How to Be Heard Beyond the Stage,” presented by Rimas Publishing and moderated by Billboard‘s elder charts/data expert for Latin & Español, Pamela Bustios, Rimas Publishing CEO Emilio Morales, artists Lyanno from Puerto Rico and Maciel from Mexico, and award-winning euphony shaper Machael discussed everything from songwriting, accumulation and show to connecting with fans, earning royalties and much successful a competitory landscape.

Here are immoderate of the highlights from the conversation.

Maciel, connected the cardinal elements that marque a opus resonate beyond its archetypal release: I deliberation the main happening is to beryllium authentic, due to the fact that erstwhile you’re authentic with the euphony you make, there’s nary specified happening arsenic being commercialized oregon non-commercial. Making euphony from the bosom is what’s worked for maine and what I privation to sell. … And showing one’s information without displaying truthful galore idioms that get mislaid successful a twelvemonth oregon two.

Lyanno, connected utilizing unrecorded performances to link with fans: Every unrecorded league is ace important, isolated from what you’re singing, to link straight with the fans. I’m rather passionate astir getting disconnected the signifier [to greet the assemblage up close]. You person to instrumentality the affection, stock with the fans.

Emilio Morales, connected effectual ways for emerging artists to foster a invaluable transportation with fans: I deliberation it’s precise important, erstwhile you’re doing production, to bash things that you tin execute and really marque the creator look bully live. In presumption of selling and breaking, I deliberation it’s incredibly important to maximize assorted verticals these days. Sometimes determination are strategies that absorption possibly connected integer and hide astir accepted marketing, combining it with merch. Industry information shows that merch is being consumed much than ever. [Also] spec...