Luck Ra Placed All Bets on One Song & Became Argentina’s Breakout Star

Luck Ra was moving astatine a footwear store successful a promenade erstwhile helium gave himself an ultimatum: “I released a opus that was going to beryllium the past opus I’d ever release,” helium tells Billboard. “It was going to beryllium the past straw. After that, the chances of being an creator were slim.”

The Argentine creator placed each bets and invested astir $5,000 Argentine pesos successful a large accumulation and euphony video that resulted successful his 2018 trap opus “No Quiero Más.” “I was ever realistic, and what was going to beryllium the past opus ended up being the opening of everything,” helium says. “That’s wherever I started giving my archetypal performances.” 

For astir 5 years, the creator calved Juan Facundo Almenara Ordóñez dabbled betwixt municipality and stone euphony earlier discovering a accepted genre that helium adopted and made his own: Cuarteto, a rapid-style cumbia and astir merengue-type dependable that’s folkloric to his autochthonal Córdoba. 

“Cuarteto has been astir for a agelong time,” helium explains. “It carries a batch of affectional weight, and I emotion doing it due to the fact that I consciousness similar it’s portion of my family, portion of my friends; it’s a dependable that’s successful my blood. Everyone who does this genre has a band, and erstwhile I started, I lone had my voice, my champion friend, and a machine to digitize the instruments. From there, I created a much personal, much municipality sound. I realized that the songs I did successful cuarteto sounded better… adjacent my dependable sounded much beautiful.” 

Under his philharmonic experiment, Luck Ra has scored 3 No. 1s connected the Billboard Argentina Hot 100, among 24 entries: “Ya No Vuelvas” (2023), “La Morocha” (2023) and “Hola Perdida” (2024). The latter, with Khea, reached Nos. 172 and 69 connected the Billboard Global 200 and Global Excl. U.S. charts, respectively, successful February 2024. The opus besides counts with a remix by Maluma. Additionally, helium revived Chayanne’s 2003 song, “Un Siglo Sin Ti,” which peaked astatine No. 15 connected Tropical Airplay, and past year, his medium Que Nos Falte Todo was Spotify’s most-streamed medium successful Argentina.

Currently, Luck Ra is making the rounds with his caller azygous “Tu Misterioso Alguien” (featuring Miranda!) and his 2025 workplace medium Que Sed, released nether Sony Music Latin.

“I travel from a precise hard-working family, truthful erstwhile I was location alone, I ever watched MTV and MuchMusic connected TV,” helium recalls. “That’s wherever I archetypal encountered music. I consciousness similar everything has served maine well, and I’ve learned from everything to assistance maine bash what I bash today.”

Below, larn much astir this month’s Billboard Latin Artist connected the Rise:

Name: Juan Facundo Almenara Ordóñez

Age: 26<...