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Is LeBron James getting much superior astir retirement? (1:48)
Brian Windhorst analyzes LeBron James' "The Second Decision" ad, and Shams Charania gives an update connected James' glute injury. (1:48)

Dave McMenaminOct 7, 2025, 07:55 PM ET
- Lakers and NBA newsman for ESPN.
- Covered the Lakers and NBA for ESPNLosAngeles.com from 2009-14, the Cavaliers from 2014-18 for ESPN.com and the NBA for NBA.com from 2005-09.
EL SEGUNDO, Calif. -- LeBron James' "Second Decision" tease connected societal media connected Monday didn't origin the Los Angeles Lakers to discarded a 2nd worrying if their prima was abruptly announcing plans to retire.
"We each knew it was an ad, right?" Lakers caput manager JJ Redick said aft signifier connected Tuesday.
Redick past cracked to the radical of reporters astir him: "You guys are idiots."
Although Lakers players and coaches knew amended than to interest astir James' X station that previewed "the determination of each decisions" to look the adjacent time connected his societal media account, immoderate successful the wide nationalist were duped until James revealed the intent of the station connected Tuesday.
In an advertisement for Hennessy cognac, James sat down for an interrogation portion wearing a reddish and achromatic checkered garment -- referencing his made-for-TV peculiar that aired connected ESPN successful 2010 erstwhile helium announced his determination to permission the Cleveland Cavaliers and instrumentality his talents to South Beach to articulation the Miami Heat.
In the liquor spot, James says helium is going to instrumentality his talents to Hennessy VSOP.
A compilation of Lakers reactions to LeBron James' The Decision 2.0:
Rui Hachimura - "He loves to bash that benignant of stuff"
Austin Reaves: "I got a mates calls, like, 'What is this?'"
JJ Redick - "You guys are idiots" pic.twitter.com/SiujD19E9w
Redick, Austin Reaves and Rui Hachimura each said they had their phones flooded with texts aft James' post.
"I deliberation astir radical that substance maine are besides alert that it's astir apt an ad," Redick said. "So it wasn't ... cipher was freaking out."
Hachimura said helium texted James to get the accusation consecutive from the source, and James responded with an emoji -- but Hachimura wouldn't stock which emoji.
"He loves to bash that benignant of stuff," Hachimura said of James. "Surprises, right?"
Reaves said helium did get immoderate telephone calls asking astir James' intent.
"People [were]...

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