1 month ago
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The motorboat of Kusuum Home in East Legon, Accra, connected September 25, 2025, transcended a emblematic merchandise unveiling; it was a “necessary statement”, asserting that the marque is “not selling wallpaper”. They’re archiving culture.” In an epoch of generic design, Kusuum Home arrived with a committedness to elevate African contented into thing indispensable and modern, making our walls archer our stories.
The lawsuit began with a spiritual declaration led by Bishop Lorraine Rejoice Laryea, instantly followed by the uncompromising bushed of a Kpanlogo drumming troupe, which attendees recognised arsenic the brand’s taste DNA. The aerial was live with accepted dancers and musicians, offering guests a heavy dive into the taste narratives that animate the brand.
The Idea is the Product.
Founder and Creative Director Muriel Sackey-Quaye articulated the cardinal vision: “Tonight is much than conscionable the unveiling of a brand; it is the unveiling of a vision. A imaginativeness calved retired of a simple, yet almighty belief: that our walls tin archer our stories.” She emphasised that the marque is focused connected legacy, not conscionable décor.
The accumulation showcased what happens erstwhile that thought is enactment to work. Collections similar Cape Coast, Toile d’Aburi, and Daavi, alongside the Abstract, Geometric, and Floral bid Tutu, Ife, and Oyoko, are not patterns; they are culturally resonant narratives and are disposable successful 7 (7) classical colours acceptable for antithetic and divers preferences. Partner/Director of Brand and Marketing astatine Momat4ty Agency, Daniel Katchy, helped navigate the assemblage done these ocular archives, guiding the communicative with culturally applicable and humanities contexts that informed the wallpaper creations.
Creativity with Purpose
Kusuum Home demonstrated that large creativity indispensable beryllium human-obsessed. The marque announced a almighty committedness to societal responsibility: a information of the proceeds from each wallpaper merchantability volition spell to the W&M Foundation, straight supporting important sickle-cell consciousness and sensitisation programmes successful agrarian Ghana.
The nighttime closed, leaving down thing much meaningful than a palmy launch: a caller taste benchmark for African design. Kusuum Home has intelligibly positioned itself arsenic an African interior-furnishing marque that exists to elevate heritage, merging contented with sustainable, modern innovation to plan spaces that matter.
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