
Many Nigerians grew up with the sensation of Knorr successful Sunday stew, jollof rice, and different meals that bring families together. For many, it’s a flavour intimately tied to location and shared moments astir the table.
On October 10th, 2025, Knorr brought that aforesaid tone to beingness with Adekunle Gold and Victor Ehikhamenor astatine “Fuji Reignited”, a nighttime that paid homage to Nigerian civilization done food, music, and creation astatine The Sphere successful Lagos.

Tocelebrate Adekunle Gold’s caller medium Fuji, Knorr served meals inspired by his euphony and the civilization that shaped it.
It was the cleanable setup for what came adjacent erstwhile Adekunle Gold took to the stage, performing songs from the caller album, including Don Corleone, Coco Money, and Many Many People. He besides took fans down representation lane with favourites similar Ogaranya and Pick Up, filling the abstraction with warmth, nostalgia, and joy. His show captured the existent tone of the night, a solemnisation of sound, flavour, and culture.

Speakingon the collaboration, Damilola Dania, Food Demand Creation Lead, Unilever Nigeria, said,
“Knorr has ever been portion of our mundane lives, from our kitchens to our celebrations. This collaboration with Adekunle Gold and Victor Ehikhamenor was astir celebrating the things that marque america who we are: our food, our art, our music, and our culture.”
For Adekunle Gold, Fuji is simply a emotion missive to his roots. “Fuji is 1 of the Nigerian sounds I grew up connected and fell successful emotion with,” helium shared. “Working with Knorr made this infinitesimal adjacent much peculiar due to the fact that it feels personal. Growing up, I was ever sent to bargain Knorr Chicken cubes, and that representation stuck with me. So, erstwhile I say, “O dun bi Knorr chicken” successful Don Corleone, it comes from a existent place. This collaboration feels similar coming afloat circle.”
Victor Ehikhamenor added his creator interaction to the celebration, creating a peculiar artwork inspired by Adekunle Gold’s Fuji medium and Knorr’s dee...

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