John Janick & Nir Seroussi on Launching Interscope Capitol Miami: ‘It’s About Our Community Getting a Seat at the Table’

John Janick, Interscope’s CEO, and Nir Seroussi, caput of Interscope Capitol Miami, talked candidly connected however the statement stake large connected Latin euphony with artists specified arsenic Karol G, Xavi, J Balvin and much to physique a planetary audience. The 2 executives joined Billboard‘s Leila Cobo for a fireside chat connected Tuesday (Oct. 21) during Billboard Latin Music Week 2025, which kicked disconnected Monday.

Seroussi, who was named Latin Executive of the Year and celebrated Monday night, spoke connected gathering a “playground” wherever artists didn’t person to boxed into Latin. “We’ve officially go planetary and we felt that calling thing Latin, enactment a statement to it, astir makes you similar a second-class national — it’s astir being inclusive,” Seroussi said. “When you’re signed to our label, you’re not signed to Latin, but Interscope. It’s astir our assemblage getting a spot astatine the array with the likes of Lady Gaga and Billie Eilish. It’s a statement.”

Interscope Capitol Miami is location to artists, emerging and established alike, that stock a definite DNA, including “having a vision, they cognize who they are and what they privation to bash and are determined to bash it, we privation artists that we privation to beryllium their partners,” explained Janick. Seroussi added, “these artists person a magic, too, it’s intangible but there’s a magic to them.”

As Latin euphony continues to predominate planetary audiences, some executives agreed that portion the conception of Interscope Capitol Miami could person happened a decennary ago, launching it successful 2019 was the close timing. “Things hap for a reason, and I deliberation John was the champion spouse and the timing happened to beryllium six years ago,” Seroussi explained. “It’s truthful unsocial to conscionable idiosyncratic consenting to springiness america a playground, and astatine the aforesaid clip person entree to a wealthiness of information.”

Interscope Capitol Miami ended 2024 as Billboard’s No. 3 apical Latin statement and are gathering connected the momentum by crafting “tailored menus” for the artists nether the label, offering Ivan Cornejo arsenic an example. “Ivan is an creator that culturally lives connected some sides, truthful for him we person a premix of the Miami team, L.A. team, aesthetically, originative and visuals, helium has references that are a batch much American. We physique a paper that is tailored astir the artists needs. I walk astir of the time being a coach, this is wherever I explicate to them, “You’re present present successful your career, you can’t skip steps, you request to physique a foundation. We person everything disposable but it’s ne'er a cleanable science.”

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Janick added that having a basal successful Miami has besides ushered caller projects for antecedently signed artists specified arsenic Selena Gomez, who successful 2021 launched her Spanish-language task Reve...