1 month ago
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Jemima Adelekan, a dynamic actor, manner creator, entrepreneur, and media strategist, has embarked connected a bold caller question and manner task that aims to showcase Nigeria portion by region, uncovering hidden gems and telling stories beyond the glossy postcards.
Fresh from her archetypal limb exploring the Western States of Nigeria, Adelekan said her ngo was to “capture the beauty, complexity, and information of places done her ain lens” portion inspiring Nigerians and planetary audiences to rediscover the magic successful mundane details.
“I started travelling due to the fact that I judge the satellite deserves to beryllium seen beyond its postcards,” Adelekan explained. “It’s successful the odor of caller breadstuff from a household bakery, the laughter successful a small-town market, oregon the pridefulness of a craftsman sharing his work. These are the quality details that marque a spot travel alive.”
Adelekan described herself archetypal arsenic a storyteller, a relation that has informed her enactment arsenic an actor, writer, entrepreneur, and media strategist. According to her, each individuality has sharpened the other: “My architectural grooming makes maine spot operation and detail, penning deepens my performances, and strategy allows maine to link meaningfully with audiences. For me, these identities are not separate, they are antithetic lenses done which I spot and signifier the world.”
Her travels done Owo successful Ondo State, for instance, revealed that beyond past and landscapes, the existent communicative was the warmth of the people. In Oyo State, her sojourn to the mystical Sugidi Lake, wherever locals judge food cannot beryllium cooked, shifted her position connected travel. “It made maine recognize question is not conscionable astir beauteous places, but astir the psyche of a place: its traditions, beliefs, and wonders.”
At a clip erstwhile galore destinations are reduced to “Instagram-famous” backdrops, Adelekan says she is determined to support her storytelling authentic. She slows down successful each place, listens to locals, and prioritizes quality connections implicit staged moments.
“I don’t conscionable pursuit the prettiest angle. I absorption connected the heartbeat of the place, the voices, the sounds, the tiny details that marque it real,” she noted.
Her extremity is not lone to scope avid travelers but besides those who whitethorn ne'er get the accidental to spot the satellite physically. “I privation them to consciousness similar they’ve travelled with me, not conscionable watched maine travel.”
Adelekan chose to statesman her travel successful the Western States due to the fact that they are some “familiar and misunderstood.” She hopes to situation stereotypes, including the presumption that modernization has erased traditions. “Beneath the engaged cities, the civilization is precise overmuch live successful the festivals, the crafts, the food, and the stories.”
Her project, which volition gradually screen each regions of Nigeria, is arsenic overmuch astir find arsenic it is astir connection. She believes question fosters empathy, helping radical spot beingness done the eyes of others. “It stops being their civilization and becomes a shared quality experience.”
While passionateness fuels her journey, Adelekan acknowledges the situation of gathering a sustainable marque astir her work. She is exploring partnerships with tourism boards, brands, and section businesses that align with her values, ensuring her assemblage tin spot her voice.
“If there’s 1 mindset displacement I privation to inspire, it’s this: you don’t person to question crossed the satellite to acquisition wonders. There is beauty, history, and civilization close wherever you are. Sometimes, it’s close successful your ain backyard.”
With her premix of artistry, entrepreneurship, and media strategy, Jemima Adelekan is positioning herself arsenic 1 of Nigeria’s astir compelling caller question storytellers, bringing audiences person to the bosom of places, 1 travel astatine a time.
English (US) ·