J Balvin & Equinox Team Up to Promote ‘Peace of Mind’ on World Mental Health Day: ‘It’s Powerful to Ask for Help’

On World Mental Health Day (Oct. 10), J Balvin and Equinox are asking radical to bash thing elemental but powerful: pause, disconnect, and absorption connected the mind.

The campaign, exclusively revealed to Billboard, invites Equinox members nationwide connected Friday to “leave their phones astatine check-in,” says the statement, creating intentional moments to intermission and reset. Throughout the day, the Colombian superstar volition curate euphony and messages to punctual participants that caring for intelligence wellness is indispensable to high-performance living. “No screens, nary scrolling, absorption connected yourself,” J Balvin emphasizes successful the video shared with Billboard Español.

A long-time advocator for intelligence wellness awareness, Balvin has utilized his level to shed airy connected his idiosyncratic experiences with anxiousness and depression. The hitmaker has spoken openly astir his struggles successful interviews, connected societal media, and done his work, including the motorboat of his affectional wellness app, OYE, successful 2022. 

“I cognize what it’s similar to conflict successful backstage portion performing successful public. That duality lives successful me, and successful galore others,” Balvin tells Billboard Español. “I privation to interruption the stigma — to say, ‘It’s good not to beryllium okay,’ and it’s almighty to inquire for help. This run with Equinox is simply a measurement toward making intelligence good being portion of however we measurement success.”

Equinox besides collaborates with Project Healthy Minds to “shine a airy connected intelligence wellness and make mindful moments for our community. Inner spot is the truest measurement of a bully life,” says Judy Taylor, svp of communications and philanthropy astatine Equinox. “The eventual luxury is bid of mind. At Equinox, we’ve ever believed that existent spot comes from within.”