iStore Opens New Apple Premium Reseller Store In Abuja

Nigeria Apple Premium Reseller, iStore, has opened its caller store astatine Jabi Lake Mall, Abuja.

The inauguration held implicit the play was described arsenic a milestone successful bridging the spread betwixt Nigeria’s tech-savvy colonisation and authentic Apple experiences. It attracted fans, influencers, and manufacture stakeholders.

At the event, elder selling manager for iStore Africa, Troy Griffin, explained that Abuja’s prime was deliberate. “Abuja truly is simply a dynamic city, live with possibilities. It has a strong, tech-savvy lawsuit basal that has been requesting this. We felt this was the close spot to bring the afloat Apple merchandise scope and reseller experience,” helium said.

According to him, the caller iStore outlet, the 2nd Premium Reseller outlet successful the country, stocks the implicit Apple ecosystem, including the latest iPhone 17 series, iPad, Mac, Apple Watch, AirPods, and accessories. It besides provides after-sales support, trade-in services, and extended warranties.

According to Griffin, the iStore promises antithetic retail engagement beyond devices. He said the outlet is designed to relation arsenic a assemblage hub wherever Apple-trained consultants usher customers, supply adept proposal and guarantee they get the astir from their products.

“From the infinitesimal you locomotion done the doors, our consultants volition greet you with a grin and the adept cognition to heighten your Apple experience,” helium said.

Addressing concerns astir fake devices successful Nigeria’s grey market, Griffin reassured customers that the Abuja iStore guarantees authenticity. “All our products travel with Apple’s seal and a two-year warranty. Shopping present gives bid of mind.

The store manager of the Abuja branch, Williams Ogoke, introduced the flagship iPhone 17 lineup, highlighting its caller features, including the A19 chip, 48MP dual imaginativeness camera, ProMotion display, and ultra-thin titanium physique for the iPhone 17 Air. He described the Pro and Pro Max editions arsenic tailored for “creators and powerfulness users” with precocious triple-lens cameras and up to 8x optical zoom. The wellness and manner benefits of Apple’s wearables were besides highlighted.

“The Apple Watch is simply a manner instrumentality that helps you way your health, show fittingness goals and adjacent reminds you to enactment progressive astatine work. It’s astir surviving longer and surviving better,” Ogoke explained.

The wide manager of iStore Nigeria, Kolapo Arogundade, said the Abuja motorboat aimed to marque Apple much accessible to customers. He said, “Everybody wants to bargain an iPhone; our occupation is to marque it available. We recognise that purchasing powerfulness is decreasing, truthful we connection affordability options specified arsenic instrumentality financing and trade-ins. You tin bring a five-year-old iPhone, commercialized it in, and wage the equilibrium successful 12 oregon 24 months. That makes the pill easier to swallow.”

Beyond affordability, Arogundade addressed lingering doubts astir the authenticity of Apple devices successful Nigeria. “Some radical adjacent judge you can’t get an archetypal iPhone successful Nigeria. That’s due to the fact that atrocious eggs person spoiled the bully eggs. Buying from iStore gives you bid of mind, a two-year warranty, escaped method support, and the assurance that you’re getting a genuine Apple product,” helium stressed.

Looking ahead, Arogundade predicted that smartphones volition play an adjacent bigger relation successful Nigeria’s integer economy.