Interscope Geffen A&M Launches 2nd HBCU Campaign With New ‘Homecoming SZN’ Album Featuring Kendrick Lamar & More

It’s assemblage homecoming play erstwhile again, and Interscope Geffen A&M Records is releasing the adjacent vinyl-exclusive medium successful its ongoing yearlong HBCU campaign: Homecoming SZN Compilation Vol. 2. This year, the statement is partnering with Hampton University, Clark Atlanta University, and Alabama State University for immersive activations during their festivities.

Homecoming SZN Compilation Vol. 2  — whose covers diagnostic customized vinyl artwork designed for each assemblage — includes hits from Kendrick Lamar (“TV Off”), GloRilla (“BOP”), Rob49 (“WTHelly”) and Eve (“Tambourine”). A peculiar user variation is besides disposable astatine prime retailers and connected the project’s website. In turn, Interscope volition donate $3 from each vinyl merchantability to the corresponding university. The statement volition besides supply backing to enactment assorted initiatives crossed the campuses.

“Homecoming is simply a treasured contented astatine Hampton University, celebrating our history, civilization and community,” said Hampton University president Darrell K. Williams successful a statement. “We are excited to spouse with Interscope Geffen A&M Records to bring this innovative Homecoming SZN inaugural to our campus. Music has ever been a almighty span betwixt generations, and this collaboration gives our students a accidental to showcase their creativity portion connecting with a bequest that extends acold beyond our campus.”

Launched past October, Interscope’s HBCU run initially partnered with Howard University, Tennessee State University and Texas Southern University. In grant of the campaign’s archetypal day and the merchandise of its 2nd compilation, the statement volition people the commencement of homecoming week with a pop-up pupil lawsuit astatine Howard University connected Oct. 22. A personage DJ acceptable by DJ Blaccmass, giveaways and astonishment appearances by Interscope artists are among the festivities.

From there, the inaugural moves to Clark Atlanta University, which volition diagnostic a show by Big Boogie (also connected the compilation with “BOP”) astatine the college’s authoritative homecoming performance connected Oct. 22 positive a pop-up takeover connected homecoming play Oct. 24-25. 1824, the civilization selling and originative strategy squad of Interscope genitor Universal Music Group, volition besides instrumentality pupil applications for part-time enactment roles astatine each university. Additional assemblage partnerships and outpouring 2026 activations volition beryllium announced successful the coming months.

“We’re thrilled to physique connected the momentum of Vol. 1 and grow this meaningful inaugural to adjacent much HBCU campuses,” stated Laura Carter, exec. vp/head of municipality marketing, Interscope Geffen A&M Records. “HBCUs person been a bedrock of civilization and creativity, and this inaugural is astir honoring that legacy.”