HYBE Latin America Launches Regional Mexican Label S1ENTO Records

HYBE Latin America announced connected Monday (Sept. 8) the motorboat of S1ENTO Records, its caller grounds statement focused connected emerging determination Mexican artists.

The company’s archetypal signees see Pase A La Fama‘s apical 3 groups: Grupo Destino, Musza and Low Clika. The world show, developed by HYBE Latin America and Telemundo, acceptable retired to find the adjacent música mexicana set and officially crowned Musza arsenic the winning set successful June.

The 3 groups were selected for their “exceptional talent” and volition participate a “rigorous” grooming and improvement process, “an attack unsocial to HYBE arsenic a planetary company, aimed astatine enhancing their artistry, professionalizing their projects, and preparing them for planetary audiences,” according to a property release.

“With S1ENTO Records, we privation to unfastened a way for emerging artists to turn with professionalism, discipline, and originative freedom,” Isaac Lee, president & CEO of HYBE Americas, said successful a statement. “Following the imaginativeness of Bang Si-Hyuk, who has ever believed successful empowering endowment from its roots and projecting it globally, our ngo is to alteration section endowment into sustainable projects with an interaction that transcends borders.”

Throughout the show, the 3 bands crafted their respective sounds, combining accepted determination Mexican music, similar norteño, banda and cumbia, with corridos tumbados for a modern twist. While the set members inially rotated to execute successful antithetic groups, ultimately, the 3 that made it to the finale stuck arsenic an ensemble for the past fewer weeks of the competition, with guidance from judges Ana Bárbara, Adriel Favela and Horacio Palencia.

“While the amusement began arsenic an amusement format, it besides became a level for emerging artists and an incubator for immoderate of the astir outstanding endowment successful Mexico and the United States,” added Myrna Pérez, GM of S1ENTO Records and creator/executive shaper of Pase a la Fama. “This label, which volition yet grow to different artists, is contiguous the location of that community: musicians who aspire to spell beyond the euphony and physique a holistic 360° narrative. Everything we create, from songs to stories and visuals, is designed to make an acquisition that moves you.”