How FG’s support for advertising positively impacts economy — ARCON DG, confab boss

By Tunde Oso

The Federal Government has helped advertizing practitioners, operators and stakeholders to execute their concern objectives arsenic good arsenic showcasing advertizing arsenic a catalyst for nationalist development.

In absorption to issues astir the feedback from the erstwhile editions of the yearly National Advertising Conference astatine a property briefing to denote the 2025 edition, the Director General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Lekan Fadolapo said, “With the unfastened doorway argumentation of the Minister of Information and National Orientation, Alhaji Mohammed Idris Malagi, we person been capable to stock our thoughts connected nationalist development, and the manufacture has enjoyed indispensable attention.”

According to Fadolapo, “As a thoroughbred professional, the curate is committed to manufacture maturation and helium has consistently encouraged the practitioners to usage their expertise to beforehand Nigeria and her brands.

“He sees our yearly league arsenic a gathering of inte:lectuals and professionals whose contributions would heighten the effectual connection of the government,” the DG said, adding that this year’s variation volition absorption connected however to alteration and turn the concern of advertizing and selling successful the country.

Reeling retired what to expect astatine this year’s edition, the Chairman Organising Committee, Mr Tunji Adeyinka, disclosed that the yearly lawsuit has stimulated nationalist improvement done sharing of cognition and ideas among professionals, networking opportunities and proviso of positioning roadmap to boost the economy.

The league with the theme; ‘Marketing Communications: Transforming Businesses and Creating Growth successful Challenging Times,’ is scheduled to instrumentality spot astatine the Abuja Continental Hotel from November 12 to 14, 2025.

Adeyinka said nary less than 50 professionals person been scheduled to talk astatine the three-day conference, explaining that the league volition service arsenic an epicenter for selling professionals, innovators, and concern leaders from crossed the state to stock thought-leadership ideas and insights aimed astatine shaping the aboriginal of selling successful Nigeria.

He said, “This year’s league is much than a gathering, it is simply a gathering constituent for manufacture leaders, young professionals, innovators and visionaries who are shaping the aboriginal of selling and advertizing successful Nigeria.”

The three-day lawsuit promises large ideas, existent connections, and sheet discussions. Dozie Okafor, President of the Media Independent Practitioners Association of Nigeria (MIPAN); Tolulope Medebem, President of the Experiential Marketers Association of Nigeria (EXMAN); Lanre Adisa, President of the Association of Advertising Agencies of Nigeria (AAAN); Sola Akinsiku, President of the Outdoor Advertising Agencies of Nigeria (OAAN); and Greg Odutayo, representing the Broadcasting Organisations of Nigeria (BON), person each pledged their enactment for the occurrence of the conference. They assured that their members volition beryllium mobilized to enactment actively successful the industry’s flagship lawsuit successful Abuja.

The league provides platforms for thought leadership, exhibitions, networking and different engagement opportunities. In 2024, implicit 400 delegates from antithetic parts of Nigeria, covering antithetic sectors attended the conference. The expected attendees are C-Level officers with an docket to thrust maturation and developments wrong the industry. The lawsuit besides provides an accidental for unfastened engagement with the regulators.

The station How FG’s enactment for advertizing positively impacts system — ARCON DG, confab boss appeared archetypal connected Vanguard News.