How Anyma Pulled Off the Biggest Electronic Music Show Ever at the Pyramids of Giza: ‘Truly Historic’

Roughly 4,625 years ago, Egyptian laborers constructed the Pyramids of Giza. The radical who forged these ineffable sites lodging the tombs of pharaohs were visionary successful their designs, but there’s nary mode they could person foreseen that thousands of years later, the spot they created would big 15,000 radical arriving to spot a philharmonic genre that wouldn’t beryllium invented for millennia.

This bridging of past past and cutting-edge aboriginal happened connected Oct. 10, erstwhile Anyma performed what his squad says was the biggest physics euphony amusement to ever hap astatine the Pyramids, and perchance the biggest physics euphony show ever successful Egypt.

The nighttime featured 2 performances from the Italian-American producer, who started making large waves successful precocious 2024 erstwhile helium launched his residency astatine Las Vegas’ Sphere. This Sphere tally debuted his amusement The End of Genesys, which the artist, calved Matteo Milleri, besides performed astatine the Pyramids on with a DJ acceptable featuring his Quantum concept.

Anyma’s agent, Ferry Rais-Shaghaghi of CAA, says that much than 60% of tickets for the amusement were purchased by planetary fans, which made the show “highly appealing to Egypt’s Ministry of Tourism.” While the Pyramids often big philharmonic performances (Rais-Shaghaghi’s lawsuit Adriatique performed astatine the tract this past April), helium reports that the Anyma show, which happened crossed 2 stages, had a overmuch larger accumulation that featured the largest LED surface ever constructed successful Egypt.

“I’m incredibly arrogant of what we achieved,” Rais-Shaghaghi tells Billboard. “I privation to admit everyone involved. It’s casual arsenic the cause to beryllium the look of success, but this was wholly a squad effort. Without the creativity, hard work, and spot of each idiosyncratic from absorption to accumulation to our section partners nary of this would person been possible.”

The feat was much than capable to gain Rais-Shaghaghi the rubric of Billboard‘s Executive of the Week. Below, the cause tells america however they pulled it off.

How did the amusement travel together, and wherefore was this the close infinitesimal for Anyma to bash specified a performance?

For Matteo, it has ever been astir reimagining what a unrecorded acquisition tin be. While performances astatine the Pyramids person taken spot before, his imaginativeness was to make thing experiential connected an wholly caller dimension. A two-stage, two-chapter show that fused past past with cutting-edge technology.

It was genuinely cinematic. Through the enactment of our section promoter partners, Anyma’s absorption and his exceptional accumulation team, we were capable to execute a amusement that not lone honored the sacredness of the tract but besides elevated it into a futuristic ocular and sonic journey.

Given that the Pyramids besides big different philharmonic performances, what made this amusement antithetic from different events that happened there?

This was the largest physics accumulation ever staged astatine the Pyramids and rather perchance successful Egypt’s history. The amusement was positioned astatine a new, unprecedentedly adjacent location to the monuments, allowing for a breathtaking ocular alignment betwixt the signifier and the Pyramids.

It was a once-in-a-lifetime concert: a seamless blend of scale, precision and artistry...