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In enactment of Hispanic Heritage Month, Hija de tu Madre decorator Patty Delgado talks to Billboard astir the root of her covering line, teaming up with Walmart connected the Nueva Vida postulation and reveals a acquainted look volition stone the enactment during an En Vivo show astatine Billboard Latin Music Week.
Patty Delgado: My top inspiration for starting my marque Hija de tu Madre is this precise beardown request to make thing that truly represented my community, that celebrated my family’s migrant story, and maine a archetypal gen Latina. So for me, the champion mode to bash that was done fashion
Judy Sanchez: Jackets, vests, shirts and more. Walmart is celebrating Hispanic practice with Hija de tu Madre Nueva Vida capsule collection, and it’s making an quality astatine Billboard Latin Music Week. When archetypal procreation Mexican American decorator Patty Delgado noticed determination wasn’t overmuch apparel that reflected her culture. She took things successful her ain hands and started Hija de tu Madre, a covering enactment that celebrated her Mexican practice and American upbringing.
Patty Delgado: A batch of the things that I saw increasing up conscionable did not resonate with my communicative and my upbringing, and oftentimes benignant of felt similar a stereotype oregon a trope, and I truly wanted to make authentic Latina representation. So for me, it’s incorporating each the small details that marque location home successful my clothing.
Judy Sanchez: The enactment and its plan is rooted successful honoring Latinx civilization successful a mode that feels stylish, playful and vibrant. Fast guardant to 2025 and Walmart has taken announcement of the line. In September, it was announced that Hija de tu Madre launched a constricted clip collab with Walmart called the Nueva Vida collection, sold exclusively connected walmart.com. The unisex enactment is titled appropriately arsenic a mode to grant Patti’s archetypal procreation individuality and her parent’s travel from Mexico. The 14 portion postulation offers everything from jackets, matching pants, vests and more.
Watch the afloat video above!
English (US) ·