Hennessy Presents The 2025 “Made For More” Campaign, Featuring Tems And Some of Africa’s Most Vibrant Talents

A bold caller run blended by Hennessy, the world's starring tone brand, celebrates Africa’s originative spirit, euphony and communities

Cognac, France, September 30, 2025 - Hennessy proudly introduces its 2025 Made for More campaign — a cinematic exploration of African taste pride, togetherness and creativity, featuring Hennessy’s caller Ambassador Tems and appearances from Friends of the House INNOSS’B, Kabza De Small, Maglera Doe Boy and chess grandmaster, Tunde Onakoya. 

With this caller chapter, Hennessy builds connected its long-standing spot successful African cultures. Traditionally seen arsenic a awesome of occurrence and sophistication, the Maison is present capturing a broader tone — 1 that reflects the creativity, inclusivity and pridefulness of a caller generation, and the galore antithetic ways young Africans take to observe today.

This motorboat besides marks the authoritative uncover of GRAMMY® Award-winning artist, Tems, arsenic Global Brand Ambassador for Hennessy — a trailblazing Nigerian creator whose unsocial blend of R&B, soul, and Afrobeats has captured planetary attention. This announcement comes simply weeks aft Hennessy revealed its enactment to Tems’s caller movement, the Leading Vibe Initiative, championing the adjacent question of African women successful euphony and advocating for greater inclusivity wrong the industry. 

“This caller Made for More section is simply a bold hold of our marque platform, which celebrates Hennessy’s versatility, made to determination fluidly crossed moments, cultures, and communities — an enduring icon that continues to resonate with the caller procreation successful Africa,” said Vincent Montalescot, Hennessy’s Global Chief Marketing Officer. “This run showcases the Maison’s vibrant presence, shining a airy connected the originative vigor that defines Africa today. With Tems astatine the bosom and a formed of almighty taste voices astir her, we're arrogant to observe the richness of African cultures, the value placed connected assemblage and the connections that bring america together, each whilst simultaneously blending music, benignant and storytelling.” 

Through dynamic storytelling, Hennessy’s 2025 Made for More run reminds america that we tin make moments of pridefulness for culture, solemnisation and togetherness whenever we are successful a assemblage - beryllium it successful a nightclub oregon immoderate different club, arsenic agelong arsenic we stock a consciousness of belonging and a communal passionateness point, whether its art, euphony oregon socialising. With Hennessy, each juncture becomes more. 

To bring this imaginativeness to life, Hennessy entrusted the run to British-Nigerian multidisciplinary creator Ebeneza Blanche and Belgian-Ghanaian lensman Kwabena Sekyi Appiah-nti. Both are among the rising originative voices of the African diaspora, bringing taste sensitivity and authenticity to each frame, and reflecting the Maison’s ongoing dialog with Africa’s creator communities.

Taking halfway stage, Tems appears arsenic a almighty unit successful the campaign’s 3 nine environments — Hennessy Games Club, Hennessy Art Club, and Hennessy Jam Club.  Each country is brought to beingness with a curated formed of taste tastemakers, successful summation to Tems who appears dressed successful shades of Hennessy red, bold, elegant, and intolerable to miss... From euphony to creation and games, the run depicts authentic moments of expression, pride, and belonging crossed the continent, acting arsenic a emotion missive to Africa’s creativity:

Hennessy 2025 Made For More

• Hennessy Games Club is a kinetic, playful, and vibrant abstraction wherever strategy, wit, and thoroughfare civilization collide. Paying homage to the section games recovered crossed the continent, the country unfolds against a bold chequered backdrop, surrounded by crippled tables and vibrant personalities. At the center, Tems holds centre signifier — joined by a dynamic formed including Friend of the House, Congolese rapper INNOSS’B, DJ Flygerian, and Nigerian chess grandmaster Tunde Onakoya. Together, they redefine intellect arsenic performance, turning games into spectacle and assemblage into celebration.

• Hennessy Art Club is simply a surreal, sensory-rich abstraction wherever artistry, storytelling, and civilization collide. Surrounded by towering sculptures and expressive canvases—from South African thoroughfare murals to bold Nigerian modern works—Tems moves done a dreamlike satellite shaped by color, text...