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As the summertime coiled down, Gracie Abrams wrapped her year-long The Secret of Us Tour. What began arsenic a tally of shows successful American theaters and boutique amphitheaters ended successful the world’s astir celebrated arenas. She finished the circuit 4 times arsenic large arsenic erstwhile she started.
According to figures reported to Billboard Boxscore, The Secret of Us Tour grossed $50 cardinal and sold 623,000 tickets implicit 71 shows astir the world. That’s an awesome tally for a debut arena tour, adjacent earlier considering that overmuch of the circuit pre-dated her level-up to specified venues.
The Secret of Us Tour launched connected Sept. 5, 2024, astatine Theater of the Clouds successful Portland, Ore., continuing done Oct. 15 astatine Philadelphia’s The Met. On average, those 22 dates sold 5,379 tickets and grossed $337,000. After much shows astir the world, she returned for 9 more, triumph lapping astatine New York’s Madison Square Garden and Colorado’s Red Rocks Amphitheater, among different North American venues. Those paced 11,750 tickets and $1.6 million, multiplying her selling powerfulness by a origin of 4.7.
Abrams’ caller expanse of the U.S. and Canada included stops successful 5 cities, 4 of which were portion of the tour’s archetypal 2024 leg. In some New York and Los Angeles, she swapped 3 nights astatine iconic theaters (Radio City Music Hall; Greek Theatre) for 2 astatine marquee arenas (MSG; Kia Forum), expanding her gross by 156% and 187%, respectively. In the Denver area, 2 shows astatine The Fillmore leapt to 2 astatine Red Rocks, up 460%. Still, the biggest translation was successful Boston, up from 1 amusement astatine MGM Music Hall astatine Fenway ($276,000) to 2 astatine TD Garden ($3.4 million), marking a market-level leap of 1,139% successful the span of little than 10 months.
The Secret of Us Tour was archetypal announced connected June 3, 2024, and went connected merchantability days later. Already large capable to publication aggregate shows astatine Radio City Music Hall (NYC) and the Greek (L.A.), she had impacted the Billboard 200 with 2023’s Good Riddance and deed the Billboard Hot 100 featured connected Noah Kahan’s “Everywhere, Everything,” not to notation her enactment slot connected aboriginal dates Taylor Swift’s The Eras Tour.
But by the clip she returned for the tour’s last dates, specified illustration appearances had been dwarfed by unqualified triumphs. While Good Riddance deed No. 52 successful the archetypal of its 2 weeks connected the Billboard 200 successful 2023, The Secret of Us debuted successful July 2024 astatine No. 2, kicking disconnected a tally of 68 weeks and counting (through the illustration dated Oct. 18). Even aft its splashy debut, it lingered successful the apical 40 earlier its deluxe variation brought it backmost arsenic precocious arsenic No. 4, spending double-digit weeks successful the apical 10.
Upon impact, 3 of the album’s songs deed the Hot 100. Added way “That’s So True” outdid them months later, hitting No. 6 during a 13-week enactment successful the apical 10. More, she returned to The Eras Tour for its last shows successful the U.S. and Canada amid the album’s deluxe resurgence.
The occurrence of The Secret of Us, its late-added bonuses, and continued vulnerability connected the biggest circuit of each time, powered Abrams from theatre headliner to arena double-header successful little than a year. But with specified a little tally of shows to adjacent retired the tour, she’s near plentifulness of nutrient connected the bony for immoderate inevitable touring follows successful the coming months and years.
Beyond conquering of the United States, she expanded her scope globally pursuing the anterior year’s Good Riddance Tour. In Madrid, 1 of 16 European cities connected the tour, Abrams stretched from 5,535 tickets and $247,000 successful October 2023, to 16,572 fans and $958,000 successful February 2025. In Australia, she doubled the fig of shows (to 12), tripled her nightly assemblage attendance (to 12,400) and quintupled her per-show gross (to $1 million). For the archetypal time, she headlined successful Asia, crossed Singapore, Tokyo, Bangkok and more, and closed retired the full circuit with 2 shows successful Mexico City (Aug. 26-27).
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