Gino, Hilda Baci Partner On Commitment To Nigerian Flavours

GBfoods Nigeria, nether its marque Gino, successful collaboration with celebrated Nigerian cook Hilda Baci, reaffirmed their committedness to Nigerian flavours.

The institution held a post-record property league successful Lagos to observe their caller World Record accomplishment and outline their increasing partnership’s objectives.

The record-breaking feat, which took spot betwixt September 12 and 13, 2025, brought unneurotic implicit 20,000 radical on-site and millions of viewers online, establishing Nigeria’s Asun Jollof atom arsenic a existent awesome of creativity, resilience, and unity. This feat has present earned Gino the spot of being Nigeria’s archetypal marque to clasp a Guinness World Record.

Speaking astatine the event, the managing manager of GBFoods Nigeria, Vincent Egbe, emphasised that this milestone was a earthy continuation of Gino’s bequest of innovation.

“We are arrogant to person achieved this historical feat alongside Hilda Baci. Over a decennary ago, Gino pioneered the instauration of herb paste successful sachets. Since then, we person consistently innovated with products that sphere the authentic flavours of Nigerian cooking, including record-setting combo products similar our Gino Asun seasoning cubes and herb paste and Gino Peppered Chicken seasoning cubes and herb paste. Achieving this satellite grounds is not conscionable astir size; it reflects our ethos of serving Nigerians with originality, creativity, and pridefulness successful our culinary traditions.”

The selling manager of GBFoods Nigeria, Oreoluwa Atinmo, said, “This accomplishment has amplified what Gino has ever represented. Gino has been a household sanction for decades, not conscionable successful Nigeria, but crossed Africa. Our products are successful astir each Nigerian kitchen. While galore radical instantly recognise america for our herb range, this milestone has besides spotlighted our different innovations similar our Gino Asun seasoning cubes, and Gino Peppered Chicken seasoning cubes, allowing america to brushed motorboat our maxi packs for Gino enactment jollof, Gino peppered chickenhearted and Gino Asun herb pastes for bulk cooking.”

Giving an relationship of however Nigerian nutrient is profoundly tied to memory, culture, and innovation, Chef Hilda Baci stated, “Growing up, Jollof atom was not the easiest crockery for maine to master; it ever felt similar thing was missing. Over time, I realised that Nigerian Jollof is much than conscionable rice; it’s an experience. What we present telephone the record-breaking combo of Gino Party Jollof, Gino Asun, and capsicum chickenhearted pastes are staples of our culinary culture. Combining them was my mode of creating a flavour that genuinely represents who we are. Gino’s dedication to innovation made it imaginable for maine to propulsion boundaries and amusement that Nigerian nutrient is not conscionable local, it’s global.”